Marketing Communications Specialist

 Posted 2 hours ago
     
2-5 years experience
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AI Summary

The role involves planning and executing content across digital channels, including social media and email marketing, to drive brand awareness and lead generation. Additionally, the specialist coordinates events, manages external partnerships, and creates marketing collateral.

About Berlitz U.S.
Berlitz U.S. provides language, intercultural, and business communication training to individuals and
organizations across the country. We partner with global companies to build more effective teams and
help individuals gain confidence in a connected world.


Position Overview
We are looking for a versatile Content Marketing Specialist who can plan, create, and execute content
across digital channels. This role blends content writing, social media management, and light design to
support lead generation, brand awareness, and customer engagement.
You will own content production from idea through execution, helping us connect with corporate clients
and individual learners in meaningful, relevant ways.


Position Summary

The Marketing & Communications Specialist will support the execution of marketing and communications initiatives under the direction of the Marketing Director. This role will be responsible for coordinating campaigns, managing communications channels, supporting events, maintaining external partnerships, and assisting with content creation to ensure successful execution of the organization's marketing objectives.


Key Responsibilities

Social Media Management

  • Maintain and execute the social media content calendar.
  • Create, schedule, and publish content across company social channels.
  • Monitor engagement and identify opportunities for content and audience growth.
  • Bring forward creative content ideas and campaign concepts.


Email Marketing

  • Build, schedule, and deploy email marketing campaigns.
  • Coordinate newsletter production and promotional communications.
  • Maintain email lists and support reporting on campaign performance.


Public Relations & Community Engagement

  • Support reputation management initiatives.
  • Coordinate sponsorships, partnerships, and community engagement activities.
  • Assist with press releases, announcements, and external communications.
  • Maintain relationships with community and industry partners.


Event Coordination

  • Coordinate registrations, attendee communications, and event logistics.
  • Manage event materials, promotional items, signage, and branded merchandise.
  • Support event planning and execution for conferences, webinars, and community events.


Creative & Administrative Support

  • Create light marketing collateral and social graphics using Canva.
  • Assist with marketing project management and campaign execution.
  • Ensure brand consistency across marketing materials.
  • Support reporting and administrative functions for the marketing team.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field.
  • 1–3 years of marketing, communications, or event coordination experience.
  • Strong written communication and organizational skills.
  • Experience with social media platforms and email marketing tools.
  • Familiarity with Canva and basic design principles.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.


What Success Looks Like

  • Consistent, high-quality content across channels
  • Increased engagement and qualified leads
  • Clear messaging across audiences
  • Well-managed content calendar

Why Join Berlitz U.S.

  • Mission-driven work
  • Opportunity to shape content strategy
  • Collaborative environment
  • Flexible work options

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