Market Director - Advisory

We are seeking an experienced sales professional to drive growth and strengthen relationships across Broker-Dealer and Registered Investment Advisor (RIA) channels. In this Market Director - Advisory role, you will serve as a trusted partner to financial professionals, delivering market insights, portfolio construction expertise, and investment solutions that help advisors grow their businesses and better serve clients. In addition to a base salary, compensation includes incentive earnings tied to territory growth and achievement of sales objectives, creating significant upside for high performers.

• Develop and manage a designated territory in partnership with Internal Wholesalers to achieve sales goals and increase market share. 

• Build and maintain strong relationships with financial professionals through regular in-person meetings, virtual consultations, and ongoing communication. 

• Drive new business opportunities, retain assets, and support the execution of asset retention initiatives. 

• Consult with advisors on a broad range of investment solutions, including:

• • Mutual Funds

  • ETFs

  • Model Portfolios

  • Separately Managed Accounts (SMAs)

  • Index Funds

  • Alternative Investments

  • Retirement Solutions 

• Provide timely market insights, portfolio construction guidance, product education, and performance information. 

• Identify advisor needs and recommend investment strategies and solutions aligned with their business objectives. 

• Support product launches, corporate initiatives, key accounts, conferences, and marketing campaigns. 

• Create and deliver impactful sales presentations, product workshops, and educational events for financial professionals. 

• Respond to advisor inquiries, provide sales and marketing materials, and assist with escalated service matters when needed. 

• Maintain accurate records of advisor interactions and business development activities within CRM systems. 

• Travel as needed to support territory management, advisor meetings, conferences, and industry events. 

Positioned at the crossroads of financial services and technology, Principal develops financial tools designed to help our customers improve their lives. We take pride in being a mission-oriented organization, driven by our goal to make financial security reachable for all. Our mission, integrity, and customer focus have earned us a reputation as a trusted leader for more than 140 years! 

Required Licenses 

• Securities Industry Essentials (SIE)
• Series 7
• Series 65 or 66 

Licenses must be active or obtained within 90 days of hire.