Market Development Manager

• Define and own a clear bioprocessing market strategy, including priority segments, use cases, customer profiles, competitive positioning, routes to market, and investment choices. 

• Establish ONI as a valued analytical partner across bioprocess development, process characterization, and quality-relevant research workflows. 

• Define the business requirements, portfolio priorities, and strategic partnerships needed to translate ONI’s instruments, software, reagents, services, and scientific expertise into high-value customer outcomes. 1. Market Strategy & Business Ownership 

• Quantify the addressable market and prioritize segments such as biologics, advanced therapies, extracellular vesicles, nanoparticles, and other high-value bioprocess applications where ONI can create a differentiated position. 

• Own market performance reviews, identify gaps early, and recommend investment, sequencing, or course corrections to the executive team. 

• Build the capabilities, operating cadence, and cross-functional alignment needed for the market to mature into a standalone business vertical. 

• Own the annual business plan, market forecast, growth targets, and performance indicators for the bioprocessing segment. 

2.  Portfolio Strategy & Business Development 

• Own the commercial business case and prioritization for bioprocessing workflows, ensuring Product, Applications, R&D, Product Marketing, and Commercial teams execute against agreed market priorities. Create business cases and market requirements for application notes, validation studies, software capabilities, reagents, services, and future product development. 

•  Translate market and customer intelligence into recommendations for portfolio investment, workflow prioritization, pricing, packaging, partnerships, and commercial strategy. 

• Partner with Product Marketing on positioning, messaging, launch planning, campaigns, and sales content, while retaining accountability for overall segment strategy and business outcomes.3. Strategic Partnerships & Ecosystem 

• Develop relationships with bioprocess leaders, KOLs, reference laboratories, biopharma companies, CDMOs, technology providers, and industry consortia. 

• Represent ONI at relevant industry meetings, conferences, working groups, and executive customer forums. 

• Build a network of advocates who strengthen ONI’s scientific reputation and create commercial pull-through. 

Identify and develop strategic alliances, co-development opportunities, channel relationships, and ecosystem partnerships that expand ONI’s market position.4. Commercial Enablement & Execution 

• Partner with Commercial leadership to ensure Sales, FAS, Customer Success, and distributors are aligned around priority customers, use cases, qualification criteria, and segment growth objectives. 

• Establish the operating cadence, performance metrics, and field-feedback mechanisms needed to support consistent execution across regions. 

5. Voice of Customer & Cross-Functional Leadership 

• Define the strategic voice-of-customer framework and ensure customer insights are gathered across scientific needs, workflow friction, buying criteria, adoption barriers, competitive activity, and emerging trends.Convert insights into prioritized actions for Product, R&D, Marketing, Applications, Customer Success, Operations, and Commercial leadership. 

• Lead through influence across functions, resolve trade-offs, and maintain shared accountability for market outcomes.