Manager, Proposal Writing (EMEA)

As the largest global shared micromobility business, Lime is on a mission to build a future where transportation is shared, affordable and carbon-free. A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.

Why this role matters

Public tenders are how Lime wins and keeps cities: every contract decides where we operate and how we grow. That makes proposals the most important business project at Lime, and the Manager, Proposal Writing sets the standard for how we make our case. You will write our most important bids yourself, shape the narrative and messaging behind them, and raise the quality of everything the team submits. At this level you lead through expertise: you solve the hardest problems in a bid, set the methods the team follows, and influence decisions well beyond the Proposals team.

You will write bids across Europe and work with Government Affairs, Operations, Product, Policy, Data, design and our policy & content team across countries and time zones. Above all, we want someone who wants to win and is energised by the challenge of each individual project. You won’t be starting from scratch. You’ll join a global team of 30 specialists in strategy, proposals, content, policy and design, with proven playbooks, sharp tooling and a dedicated content team behind you.

Lime is the biggest shared micromobility company in the world, but we still prioritise the spirit, drive, resourcefulness and competitiveness that got us here. We want builders, thinkers and creatives who pull together and figure out how to do it better each and every time.

What makes it a good job

• Real impact. A strong bid can open or protect a whole market. Your work is our top company priority.

• Ownership. You will set the writing standard and own the processes and tooling the whole team relies on, and see the effect on every bid. You will also have opportunities to manage consultants, mentor and coach colleagues, lead virtual project teams and run improvement and strategic projects.

• Good company. The deadlines are demanding, but the team is one you will enjoy working under pressure with. You’ll collaborate with capable, creative and driven professionals in government affairs, local operations, product, policy, data, design and fellow proposal team members, across countries and time zones.

• Variety. Bids, pursuit planning, strategy and campaign work, and projects to build our knowledge and tools. No two days are the same.

• An entrepreneurial culture. We build as we go: trying ideas, sharing what we learn and improving how we work with every bid. Many of our most innovative features and ideas started in a proposal war room. This is a chance to make your mark on Lime.

• A mission worth working on. We're committed to a future where transportation is shared, affordable and carbon-free, and we live our mission.

What you'll do

• Write clear, persuasive and creative content for our most important RFPs, RFIs, permit applications and other public procurement processes, often to tight deadlines, and own the review and revision cycle

• Develop the themes, narrative and messaging that make Lime the strongest answer for each city, working with our policy & content team, graphic designer, content creators and analysts

• Set the writing standard for the team: review and coach colleagues' drafts, hold the bar for quality, tone and consistency across every submission, and set the method for new types of submission where no template yet exists

• Manage and brief external consultants and agencies, mentor and coach colleagues, lead virtual project teams, and run improvement and strategic projects that change how the team works and wins

• Analyse procurement documents to identify priorities, evaluation criteria, eligibility requirements and competitive considerations, and turn them into winning proposal strategies

• Contribute to pursuit planning, strategy and campaign work well before a tender is issued, including pre-tender workshops, consultant sessions and brainstorms with local teams

• Own long-term process and tooling improvements: templates, toolkits, best practices and AI-enabled tools that make every bid start from a stronger base, working with the content manager and content team on the content itself, and lead the creation of new team policies and standards for how bids are produced

• Build knowledge and test new tools, including AI, with partners around the business, and keep finding ways to make the team faster, sharper and more scalable

• Partner with local Operations, Policy, Finance and other teams across several countries, adapting content to local culture, context and language, and use persuasive communication to influence broader business decisions on what we offer and how we position Lime

• Travel occasionally to our major markets to plan and strategise for upcoming projects

About you

• You want to win, and you are energised by the challenge of each individual project. This matters most to us.

• 7+ years of experience in a competitive, deadline-driven bid environment. Backgrounds in law firms, the Big 4, consulting, agencies, start-ups, tech, the public sector or procurement are all good preparation.

• Excellent writing skills and a real feel for language. You know how to address executives, elected officials, community groups and local government staff, and how to turn complex material into a persuasive argument.

• Experience building or improving bid processes, templates or proposal tooling, including AI-enabled tools, and making them work for a whole team

• Experience guiding, mentoring, reviewing or coaching other writers, and the judgement to give feedback that raises the standard, ideally including managing consultants, agencies or other external partners

• A genuine interest in transport, mobility and micromobility, and in how cities move. A background in urban planning, transport planning or a related field is a real advantage.

• Experience reading and analysing regulations, bid documents and/or city planning documents, and turning complex requirements into clear, actionable strategies, drawing on deep knowledge of how procurement, policy, operations and finance fit together

• An entrepreneurial, curious mindset: you like building things, ask how they could be better, and keep improving on what you did last time

• Comfortable working across cultures, regions and time zones, and adapting your approach to different markets and audiences

• Calm under pressure, with strong judgement and a record of solving complex problems that need detailed analysis and adapting to shifting priorities while delivering polished, error-free work

• Happy to travel occasionally to our major markets

• Language skills in any of our markets are a real advantage, but a drive to win matters more

• Bachelor's degree required; advanced degree preferred

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If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email recruiting-operations@li.me for assistance.