JOB SUMMARY
The Manager of Email Engagement & Digital Advocacy leads the strategy, execution, and optimization of the organization's email marketing, digital advocacy, and audience engagement efforts. The position resides in the Marketing Division and reports to the Director of Digital Engagement.
As a member of the digital marketing team, the Manager works collaboratively with Development, Government Relations, and other divisions to produce successful multi-channel campaigns, prioritizing emails based on overall organizational strategy and goals.
In addition to a resume, applicants should include a cover letter and a writing sample as a part of their submission. Applications that do not include these three documents will not be considered.
While this role is remote, the incumbent will be expected to travel to the National Trust for Historic Preservation headquarters in Washington, DC a few times a year.
DUTIES
Email Marketing & Content Development
- Lead the organization's email engagement program, including newsletters, advocacy alerts, program announcements, lifecycle campaigns, and constituent communications.
- Develop and maintain editorial and email calendars in collaboration with stakeholders to ensure coordinated, strategic, and timely communications.
- Curate, write, edit, and optimize email content, ensuring alignment with organizational messaging, brand standards, style guides, and industry best practices.
- Stay current on digital communications trends, technologies, and best practices, recommending innovative approaches to strengthen audience engagement and organizational effectiveness.
- Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification.
Digital Advocacy & Campaign Management
- Develop and execute multi-channel advocacy and engagement campaigns that advance organizational priorities, including planning, content development, approvals, deployment, troubleshooting, performance analysis, and optimization.
- Create campaign strategies, messaging, calls-to-action, email communications, and online action alerts that drive constituent engagement and advocacy participation.
- Manage digital advocacy tools and campaign implementation, ensuring a seamless user experience and effective audience engagement.
Audience Growth & List Management
- Develop and implement strategies to acquire, retain, and engage constituents through targeted communications and lifecycle marketing.
- Manage audience segmentation and targeting to ensure relevant and personalized communications.
- Maintain email list health through database hygiene, privacy compliance, and subscriber retention initiatives.
- Serve as an internal strategic resource on constituent engagement, audience development, digital communications, and outreach to diverse audiences.
Technology & Platform Management
- Utilize Engaging Networks and related tools to build and deploy broadcast emails, advocacy campaigns, action pages, signup forms, and automated communications.
- Manage automation workflows, audience queries, and campaign execution within digital engagement platforms.
- Apply HTML and platform-specific expertise to support email design, functionality, troubleshooting, and optimization.
- Partner with technology vendors and internal teams to resolve technical issues and implement improvements.
Analytics, Reporting & Optimization
- Track, analyze, and report on email, advocacy, campaign, and audience performance using established metrics and benchmarks. Monitor list health and compliance with privacy and opt-in standards.
- Develop regular and ad hoc reports that provide actionable insights and recommendations.
- Design and implement testing strategies to improve campaign effectiveness, audience engagement, and conversion outcomes.
- Identify trends, opportunities, and areas for improvement through ongoing analysis and performance monitoring.
REQUIRED QUALIFICATIONS
- Minimum of progressively responsible experience in email marketing, digital engagement, advocacy campaigns, digital communications, or a related field, with demonstrated success developing and executing constituent engagement campaigns.
- Strong writing, editing, and proofreading skills, with the ability to create compelling, audience-focused content for diverse digital audiences.
- Demonstrated experience using Engaging Networks or a comparable email marketing, digital advocacy, or constituent engagement platform. Experience with Engaging Networks strongly preferred.
- Technical expertise with email marketing and automation platforms, audience segmentation, deliverability, database management, and working knowledge of HTML.
- Analytical skills with experience using email metrics, A/B testing, and digital analytics to measure performance and optimize campaigns.
- Knowledge of email marketing best practices, including audience segmentation, deliverability, list growth, lifecycle marketing, retention strategies, and database management.
- Strong project management and collaboration skills, including the ability to manage multiple priorities, work cross-functionally, and coordinate with vendors and stakeholders. Comfort working at pace in a rapid-response environment.
- Ability to work independently while contributing to a collaborative, team-oriented environment.
- Regular and reliable attendance in person or virtually, as appropriate, is required.
- Limited travel required.
PREFERRED QUALIFICATIONS
- Experience working for a nationally distributed nonprofit, advocacy, membership, conservation, preservation, environmental, or mission-driven organization.
- Familiarity with Google Analytics 4 and Monday.com or similar collaboration platform.
- Experience working with Microsoft Office Suite.
- Experience with online advocacy campaigns and grassroots engagement strategies.
- Experience managing lifecycle marketing programs, including acquisition, engagement, retention, and reactivation campaigns.
- Understanding of accessibility standards and mobile-first digital communications.
- Experience developing communication strategies to reach diverse and underrepresented audiences.
PAY & BENEFITS
This is a full-time, exempt level position, eligible for full benefits, including health, dental and life insurance, retirement benefits, paid parental leave, and 3+ weeks of vacation, plus sick time and holidays.
Hiring Range: $70,000-78,000 per year
The final salary will be determined based on the candidate's relevant experience, qualifications, specialized technical expertise, internal equity, and organizational compensation practices.
— Sarah J.
·
Marketing Manager
★★★★★
Verified
