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The District Manager leads and develops a team of Field Sales Representatives to achieve sales, distribution, and retail execution targets. They conduct regular store visits to coach staff, evaluate performance, and ensure client priorities are translated into effective action plans.
The District Manager leads, coaches, and develops a team of Field Sales Representatives who work in grocery stores across an assigned district. This field-based leadership role is accountable for team performance, sales growth, retail execution, and strong relationships with store-level decision-makers.
The successful candidate will spend significant time in the field conducting store visits, coaching representatives, evaluating execution, and removing barriers to performance. The District Manager will translate client priorities into clear action plans, use performance data to guide decisions, and create a high-accountability, high-engagement team culture.
What Success Looks Like
Achievement of district sales, distribution, and retail execution targets.
Consistent coaching, development, and performance improvement across the sales team.
Strong in-store execution of promotions, displays, pricing, product availability, and new product launches.
Productive relationships with grocery store managers, department managers, and client partners.
Accurate, timely reporting and effective use of performance insights.
People Leadership and Development
Lead, coach, motivate, and develop a team of Field Sales Representatives working in grocery stores.
Conduct regular field ride-alongs and store visits to observe performance, provide real-time coaching, and reinforce sales and execution standards.
Set clear expectations, goals, and priorities; monitor progress and hold team members accountable for results.
Create individual development plans, deliver performance feedback, recognize strong performance, and address performance gaps promptly.
Support onboarding and training.
Sales and District Performance
Own district performance against sales, distribution, promotional, display, and execution objectives.
Translate client strategies and priorities into practical territory and store-level action plans.
Review performance data to identify trends, opportunities, and risks.
Field Execution and Operations
Maintain a consistent presence in grocery stores throughout the assigned district.
Evaluate store conditions, product availability, pricing, shelf placement, display compliance, and promotional execution.
Client and Cross-Functional Partnership
Serve as the primary field leadership contact for assigned client priorities within the district.
Communicate results, opportunities, and field insights to internal partners and client stakeholders.
Working Conditions
This is a field-based role requiring regular travel throughout the assigned district and frequent work in grocery store environments.
Occasional early morning, evening, weekend, or overnight travel may be required based on business needs.
3+ years of field sales, retail sales, merchandising, or CPG experience.
1+ year of experience leading, coaching, training, or developing sales or retail employees.
Experience working in grocery stores or retail channels.
Strong leadership, communication, relationship-building, and conflict-resolution skills.
Valid driver’s license, reliable vehicle, and ability to travel regularly throughout the assigned district.
Bachelor’s degree preferred or equivalent experience.
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