Lifecycle Marketing Manager

About the Role

ThreeTrader is looking for an experienced Lifecycle Marketing Manager focused on hubSpot & marketing Automation Manager to own our HubSpot marketing automation function, from customer journey planning and workflow implementation to reporting and continuous improvement.

You will build personalised, measurable email journeys that help customers move from registration to verification, first deposit, active trading and long-term engagement. You will also work closely with Marketing, Data, Development and Design to improve tracking, email templates and conversion performance.

This is a senior, hands-on individual contributor role. You should be comfortable turning business objectives into automation plans, building and testing workflows yourself, and taking ownership of results.

Key Responsibilities

Marketing Automation & Customer Journeys

• Own the planning, design, implementation and ongoing optimisation of HubSpot marketing automation.

• Build customer journeys covering onboarding, verification, first deposit, activation, retention and reactivation.

• Define segmentation, enrolment triggers, branching logic, timing, exclusions, exit conditions and re-enrolment rules.

• Coordinate automated journeys and promotional campaigns to manage email frequency and avoid conflicting messages.

• Maintain workflow documentation, testing procedures and change management processes.

HubSpot Platform & Data Management

• Own the marketing configuration of HubSpot, including contact properties, lists, lifecycle stages, campaign structure and workflows.

• Work with Data and Development teams to connect customer and transaction events to HubSpot through integrations, APIs and webhooks.

• Monitor data quality, synchronisation and workflow execution; investigate and resolve issues.

• Manage consent, subscription preferences, suppression lists and contact database hygiene.

• Protect existing customer journeys when changing data sources, integrations or workflow logic.

Reporting & Continuous Improvement

• Build dashboards and reports covering email performance, journey conversion and campaign outcomes.

• Analyse customer drop-off across registration, verification, first deposit and subsequent engagement.

• Connect email engagement to downstream business outcomes rather than relying only on opens and clicks.

• Design and run tests on subject lines, content, timing, segmentation, templates and calls to action.

• Present clear findings, prioritised recommendations and measurable improvement plans.

Marketing Tracking & Campaign Support

• Support Marketing with UTM standards, campaign tracking and attribution.

• Work with tracking and analytics owners to connect website behaviour, campaign sources and customer milestones.

• Help evaluate how email journeys contribute to paid media, KOL and promotional campaign conversion.

• Validate tracking and reporting before campaign launches.

Email Design & Conversion

• Brief and collaborate with designers and copywriters to improve email templates, content structure and calls to action.

• Maintain reusable, mobile-friendly email templates and modules.

• Conduct quality assurance on personalisation, links, tracking, rendering and language versions.

• Monitor deliverability, bounces, unsubscribes and spam complaints, and coordinate corrective action.

Requirements

Required Experience & Skills

• 5+ years of experience in marketing automation, CRM or lifecycle marketing, including 3+ years of substantial hands-on HubSpot experience.

• Proven experience owning complex HubSpot Marketing Hub implementations and multi-stage customer journeys.

• Ability to independently design, build, test, troubleshoot and optimise workflows.

• Strong understanding of segmentation, lifecycle data, event-based automation and personalisation.

• Experience working with APIs, webhooks and integrations; able to define clear requirements for developers.

• Strong analytical skills, including funnel analysis, cohort reporting, A/B testing and campaign measurement.

• Working knowledge of GA4, Google Tag Manager, UTM tracking and attribution principles.

• Practical knowledge of email deliverability, consent management and database hygiene.

• Ability to edit and troubleshoot email HTML/CSS and work effectively with designers.

• Strong written and spoken English.

• Proactive ownership, clear documentation and reliable communication across a distributed team.

Preferred Qualifications

• Japanese language proficiency is a strong advantage.
• Experience in financial services, brokerage, fintech or another business with verification and deposit journeys.
• Experience supporting multilingual customer communications.
• SQL knowledge and experience with BI tools or data warehouses.
• Relevant HubSpot certifications.

Benefits

•     Competitive salary and performance-based bonus

•      Fully remote opportunity to own and shape creative direction in a high-growth market

•      A collaborative, international team culture with flat hierarchy

•      Professional development budget and access to industry tools and resources

•      The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space