The Lifecycle Marketing Manager will own and execute the end-to-end customer journey strategy across all B2C and B2B products. Responsibilities include managing email marketing, implementing lifecycle automations, and analyzing campaign performance to drive upsell and retention.
Lifecycle Marketing Manager
Department: Growth
Employment Type: Permanent - Full Time
Location: Remote
Description
At SafetyWing (YC W18), we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time.
🌎 About this Role:
We're looking for a Lifecycle Marketing Manager to own the customer journey across our products. You’ll own upsell and retention through email marketing, across both our B2C and B2B products. Today, many lifecycle initiatives are owned by different teams. Your mission is to bring them together into a thoughtful customer journey that feels personal, timely, and helpful.
💻 Your responsibilities will include:
Own and execute our lifecycle marketing strategy across all products, including new launches
Ensure we communicate in a way that is aligned with our values and our voice
Analyze campaign performance and continuously improve upsell, conversions, and retention
Identify and implement lifecycle automations to improve customer experience
Develop customer segmentation strategies inside HubSpot and maintain Hubspot hygiene
🧪 We are looking for someone who:
Has 3-5+ years of lifecycle marketing or email marketing experience
Has experience with the HubSpot Marketing Hub
Knows how to build automated workflows, including AI-powered workflows
Is comfortable analyzing campaign performance and making data-driven decisions
Has strong organizational skills and attention to detail
Can comfortably manage multiple campaigns simultaneously
Writes clear, empathetic customer communications
😀 We like to work with people who:
Want to help build a global social safety net on the Internet.
Think for themselves instead of copying others.
Are willing to try new things, even with the risk of failure.
Are intellectually curious and open to new ideas.
Are creative and bold in the face of any problems.
Have strong integrity and do the right thing.
🧘 Benefits beyond base pay:
Fully remote work environment – work from anywhere globally
Our own global safety net, giving you worldwide health, income, and travel coverage
A minimum of four weeks of vacation per year
A new laptop
Potential to unlock equity compensation, yearly home office allowance and more!
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
