Lead Data Analyst

Fullpath by Cox Automotive is a fast growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion dollar transportation industry with our advanced Customer Data Platform (CDP) . Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry.

Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line.

If you are a creative, solutions oriented individual who is ready to put your career in drive, Fullpath is the place for you!

We’re looking for a hands-on Lead Data Analyst who can turn complex data into meaningful customer and business insights. This role combines advanced SQL, analytical problem-solving, marketing knowledge, and informal team leadership to support customer strategy, marketing performance, and go-to-market initiatives. You’ll report to the AVP of Client Strategy and partner closely with the Business Data Analyst team to translate data into clear narratives, actionable recommendations, and measurable business outcomes.

What you will be responsible for

• Partner with the AVP of Client Strategy to prioritize projects, analyze business needs, and support customer and go-to-market initiatives.
• Lead complex data analyses related to customer strategy, marketing performance, ROI, and business growth.
• Use SQL to extract, manipulate, and analyze data, ensuring accuracy and data quality.
• Translate analytical findings into clear insights, narratives, reports, and presentations for internal stakeholders and customers.
• Support customer presentations, QBRs, and strategic initiatives by identifying trends, opportunities, and actionable recommendations.
• Provide guidance to Business Data Analysts, establish best practices, and help prioritize incoming requests and team resources.
• Identify opportunities to streamline and automate reporting and analytical processes.
• Collaborate cross-functionally with Customer Success, Product, Operations, and other teams to support business objectives.
• Stay current on emerging technologies, including AI, that can improve analytical workflows and outcomes.

Requirements

• Proven experience conducting complex data analysis and translating findings into actionable business or customer recommendations.
• Strong, hands-on SQL skills with experience extracting and analyzing data from large databases.
• Experience working with customer, marketing, business, or operational data.
• Understanding of marketing concepts and KPIs, such as digital advertising, lead management, email marketing, lifecycle marketing, website conversion, and campaign performance.
• Ability to turn data into a clear narrative and communicate insights effectively to both technical and nontechnical audiences.
• Strong analytical, problem-solving, and business acumen skills, with the ability to connect findings to customer and business outcomes.
• Experience guiding, mentoring, or establishing best practices for analysts or other team members.
• Strong organizational and prioritization skills, with the ability to manage multiple requests and competing priorities.
• Experience collaborating cross-functionally with teams such as Customer Success, Marketing, Product, and Operations.
• Experience in automotive, dealership data, marketing technology, CRM, marketing automation, or CDP environments is preferred.
• Experience with Python or R, reporting automation, customer presentations, QBRs, or AI-enabled workflows is a plus.
• Legal authorization to work in the United States without sponsorship now or in the future.
• Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
• Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.
• Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication.

The top candidate will also have

Why you should join us

At Fullpath, we’re not just building groundbreaking AI—we’re redefining the dealership experience. As part of our team, you’ll have the opportunity to make a real impact while working alongside passionate, forward-thinking individuals who love what they do.

• Competitive compensation & comprehensive benefits—because your well-being matters
• Flexible, family-friendly environment that supports work-life balance
• Global team of innovators, collaborators, and go-getters who challenge and uplift one another
• Cutting-edge AI technology that delivers real value and solves complex challenges for our customers
• Fast-paced startup culture with endless opportunities for learning, growth, and ownership
• A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured

Join us in shaping the future of automotive retail—we’re just getting started.

Annual base starting salary: $130,000 - $150,000 depending on experience and other qualifications of the successful candidate. 

Benefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match. 

In the meantime, you can get to know us a little better by checking out @lifeatfullpath on Instagram and Facebook.