Influencer Development Specialist
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AI Summary
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
About this position:
We're looking for an Influencer Development Specialist to activate and grow a defined segment of creators on the Mavely platform. This is a creator-facing role at the heart of Later's creator monetization business, focused on moving creators through key activation milestones and driving measurable Commissionable GMV (CGMV) growth following every touchpoint. You'll operate within structured CRM pipelines, leveraging data, targeted outreach, and 1:1 conversations to turn leads into revenue-generating creators. You'll partner closely with Campaigns, Lifecycle, and RevOps teams to align on creator opportunities and surface insights that shape platform and product strategy. Success is defined by your ability to drive sustained CGMV growth and platform adoption across your book of business.
What you'll be doing:
Pipeline Activation & Execution
- Manage a defined portfolio of creators within CRM pipelines, prioritizing high-impact opportunities for activation and growth, including assigned specialty segments.
- Execute structured outreach sequences and targeted follow-ups to drive engagement, meetings booked, and platform activation.
- Maintain strong CRM hygiene, ensuring accurate tracking of touchpoints, pipeline movement, and creator status across your book of business.
- Identify patterns in high-performing creators and replicate successful activation strategies across your pipeline.
Creator Engagement & Growth
- Schedule and lead 1:1 calls with creators to drive activation, educate on platform value, and share influencer monetization strategies.
- Guide creators through key activation milestones, including link creation, brand alignment, and early revenue generation.
- Deliver tailored, actionable recommendations that help creators increase earnings on Mavely, informed by creator demographic data and niche.
- Build trust and maintain ongoing relationships with creators to drive sustained platform engagement and revenue growth.
Revenue Impact
- Drive measurable CGMV growth following creator touchpoints by influencing platform usage and monetization behaviors.
- Track and optimize performance against core KPIs, including meetings booked, activation rates, and post-touchpoint revenue lift.
- Analyze pipeline performance and outreach effectiveness to continuously improve conversion and engagement rates.
- Leverage data and insights to prioritize efforts and maximize impact across your portfolio.
Cross-Functional Collaboration & Insights
- Partner with Campaigns, Lifecycle, and RevOps teams to align on creator opportunities, pipeline strategy, and performance insights.
- Surface creator feedback and behavioral trends to inform product, marketing, and lifecycle improvements.
- Contribute to the evolution of pipeline strategies, outreach frameworks, and activation playbooks.
- Stay informed on creator trends and platform behaviors to continuously refine activation strategies.
What success looks like:
- Within the first 30 days, you have a clear understanding of your creator pipeline, have completed initial outreach sequences, and are booking 1:1 calls with creators across your book of business.
- By 90 days, you are hitting core activation KPIs, including meetings booked and activation rates, and can articulate what drives high-performing creators in your segment.
- By 6 months, your touchpoints are driving measurable, sustained CGMV growth, and you have refined your outreach approach using data and performance insights.
- Within your first year, you are recognized as a trusted partner by creators in your portfolio and have contributed meaningfully to activation playbooks and cross-functional pipeline strategy.
What you bring:
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 2-4 years of experience in a client-facing, revenue-driving role such as Sales, Account Management, Customer Success, or similar.
- Demonstrated ability to influence behavior and drive outcomes through direct communication, including calls and email outreach.
- Experience working within a CRM (HubSpot preferred) and managing a pipeline or book of business.
- Data-driven mindset with the ability to connect actions to revenue outcomes and optimize based on performance.
- Excellent written and verbal communication skills, with the ability to build trust and communicate with clarity and empathy.
- Strong understanding of social media, affiliate marketing, and the creator ecosystem.
- Highly organized and adaptable, with the ability to manage multiple priorities and maintain consistent follow-through in a fast-paced environment.
- Experience in the creator economy, influencer marketing, or affiliate platforms is a plus.
How you work:
- Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$51,500 - $81,900
#LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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