Inbound Sales Strategist (Influencer Maketing)

 Posted 2 months ago
     
5-10 years experience
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AI Summary

You will own the end-to-end inbound revenue process, from initial discovery calls to closing signed agreements. Additionally, you will design comprehensive influencer marketing programs tailored to brand goals and retail-specific activations.

About the role

  • This isn't a traditional inbound seat where your job is to convert warm leads with a deck and a smile. You'll own qualified inbound revenue end-to-end, from first discovery call to signed agreement, by combining strong sales instincts with real influencer marketing expertise.
  • You'll think alongside brand teams, diagnose their actual business problems, and build program recommendations grounded in what's worked across our campaigns, not hypotheticals. The right person feels like a mini Head of Sales and Strategist, embedded directly in the inbound funnel.

What you'll do

Inbound revenue, start to finish

  • Lead discovery, strategy framing, proposal alignment, and close. Maintain deal momentum from first conversation to signed agreement.

Program design, not just pitch decks

  • Translate brand goals (retail launches, DTC awareness, conversion campaigns, retailer-specific activations, etc) into concrete influencer program recommendations: platform mix, creator tiers, content formats, measurement frameworks, and realistic timelines. You'll sound like someone who's built programs before, because you have.

Campaign fluency and case study depth

  • Draw on deep working knowledge of past campaigns, retail-specific programs (Walmart, Sam's Club, Amazon, etc.), and real performance data to answer hard questions on the spot: "What would you do at this budget?" "Why this platform over that one?" "What's a realistic CPE for this format?"

Thoughtful, insight-driven follow-ups

  • Keep deals moving with follow-ups that add value, refined scope, new data points, relevant case parallels, not just "circling back." You control the process.


Who Thrives Here

  • This role is a strong fit if you've spent time inside influencer marketing as an account manager, brand partnerships, strategist, or program planner, and you've decided you want to be on the revenue side.
  • You understand creator ecosystems, can speak fluently about platform dynamics (TikTok, Instagram, YouTube, emerging channels), and you've seen enough campaigns to know what separates a program that performs from one that just looks good on paper.
  • You're energized by client conversations, comfortable leading strategic discussions with senior brand stakeholders, and you have the instincts to close mid-to-large deals with minimal oversight.
  • You're also someone who looks for leverage using AI tools and modern workflows to sharpen your thinking

Qualifications

  • Sales skills
    • Consultative, curiosity-led discovery
    • Strong deal qualification and control
    • Comfort closing without a script
    • Executive-level communication
  • Domain fluency
    • Influencer program strategy & design
    • Creator tiering and platform nuance
    • Retail-specific activation experience
    • Measurement trade-offs and benchmarks
  • Working style
    • High ownership, low need for oversight
    • Bias toward action and outcomes
    • Comfortable being measured on revenue
    • Leverages AI tools for operating efficiency
  • Background
    • Prior influencer marketing agency or brand side
    • Account management or strategy background
    • Experience with retail-driven programs a plus
    • Proven track record converting senior buyers

Why this role

  • If you've come up through the strategy or account management side of influencer marketing and you're ready to own revenue, this is the role where that transition makes sense.
  • You'll work with ambitious brand teams, sell programs you can stand behind, and operate with real autonomy. You'll also influence how we sell, not just execute a playbook someone else built.


If you’re a strategic, outgoing seller who enjoys problem-solving, values efficiency, and wants real responsibility, we’d love to talk.

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