IDN Marketing Manager

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

At QuidelOrtho, we’re advancing the power of diagnostics for a healthier future for all. Join our mission as our next Integrated Delivery Networks (IDN) Marketing Manager.  The IDN Marketing Manager is responsible for developing and executing marketing strategies that drive QuidelOrtho’s success within Integrated Delivery Networks (IDNs) and health systems. This role leads the creation of value-based messaging and programs that clearly articulate the clinical, operational, and financial impact of QuidelOrtho’s solutions to site leaders and health system decision-makers, enabling meaningful engagement across the full spectrum of IDN stakeholders.

The Responsibilities

• Develop and implement account-based marketing strategies for IDN and health system targets, translating QuidelOrtho’s portfolio into clear clinical, operational, and financial value narratives that resonate with both site-level users and health system leadership.

• Lead IDN/GPO pricing strategy by assessing contract positioning, identifying GPO vs. non-GPO gaps, and establishing guidelines and controls to ensure pricing consistency and competitiveness.

• Build and maintain strong cross-functional relationships with IDN stakeholders including clinical leaders, lab directors, supply chain, and C-suite executives; serve as the primary marketing resource for health system engagement.

• Create health system-specific marketing programs and sales enablement tools that communicate the clinical outcomes, operational efficiencies, and cost savings delivered by QuidelOrtho solutions at both the site and enterprise level.

• Partner with National Accounts, regional sales teams, and Medical Affairs to align marketing strategies with health system priorities, ensuring messaging addresses the distinct needs of clinical, operational, and financial stakeholders within each account.

• Analyze health system market trends, IDN account data, and stakeholder insights to identify growth opportunities, refine value messaging, and optimize marketing investments across target accounts.

• Collaborate with product marketing, health economics, Medical Affairs, and commercial leadership to build evidence-based value stories that connect QuidelOrtho’s solutions to measurable clinical quality, workflow efficiency, and total cost of care outcomes.

• Manage IDN marketing budgets, track program ROI and engagement metrics, and report on key performance indicators to senior leadership with clear linkage to health system account outcomes.

• Lead new product launch planning within health system accounts, developing clinical education resources, stakeholder-specific value tools, and go-to-market materials tailored to IDN decision-making processes.

• Assess current portfolio opportunities to communicate and capture value for QuidelOrtho and Health System combined benefit.   Routinely assess share of wallet aligned with product portfolio value.

• Perform other work-related duties as assigned.

The Individual

Required:

• Education:  Bachelor's degree in Marketing, Business, Health, or related field

• Experience: 5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or complex healthcare institutions.

• Demonstrated ability to translate complex clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership.

• Strong analytical skills and proficiency with CRM and marketing analytics platforms.

• Excellent written and verbal communication skills.

• Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership.

• Travel: Ability to travel up to 30% to health system facilities, IDN headquarters, trade shows, and company locations.

• This position is not currently eligible for visa sponsorship

Preferred:

• Experience in the medical device, diagnostics, or broader healthcare industry.

• MBA or other advanced degree.

• Deep familiarity with IDN and health system decision-making structures, including clinical champions, value analysis committees, supply chain, and C-suite stakeholders.

• Experience developing clinical, operational, or financial value frameworks, health economics tools, or outcomes-based evidence packages for healthcare audiences.

The Key Working Relationship

Internal Partners:

• National Accounts and regional sales teams - align account strategies, customer engagement plans, and sales enablement needs.

• Medical Affairs, Health Economics, and Product Marketing - develop evidence-based clinical, operational, and financial value stories.

• Commercial leadership, Pricing, and Finance - align priorities, pricing strategy, investment decisions, budgets, and performance reporting.

• Sales Enablement and cross-functional launch teams - develop tools, education, and go-to-market resources for health system accounts.

External Customers:

• Integrated Delivery Network and health system leaders, including C-suite executives, clinical leaders, laboratory directors, supply chain leaders, and value analysis committees - understand priorities and communicate QuidelOrtho’s enterprise value proposition.

• Group Purchasing Organizations and other strategic healthcare partners - support contract positioning, pricing alignment, and market access strategies.

• Health system facilities, industry associations, and trade show participants - gather market insights and support customer engagement and education.

The Work Environment

• This position is primarily remote-based, and can be located in an office setting. Remote work may be available in accordance with company policy.

• The work environment is typically a professional office or home-office setting.

• Travel of up to 30% may be required, including visits to health system facilities, trade shows, and company locations.

The Physical Demands

Must be physically able to travel up to 30%. No strenuous physical activity, though occasional light lifting of files and related materials (up to 25 lbs.) is required. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.  While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear.  Frequently required to stand, walk, and sit.  Occasionally required to reach, climb or balance.  On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members. 

Salary Transparency

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on that facts and circumstances of each case. The salary range for this position is $120,000 USD to $160,000 USD and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

Equal Opportunity

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.

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