Home-Based SEO and Paid Search Specialist
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AI Summary
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Number of Openings: 1
Hiring Priority: Active Hiring
We are seeking a DCX Client Services - Home-Based SEO and Paid Search Specialist who is looking to grow their experience in a fast-paced digital marketing environment. This role is responsible for executing SEO and paid search strategies that drive measurable results for multiple clients. Working closely with the Client Services and Strategy teams, you will implement best practices across search engine optimization, paid media, analytics, and performance reporting. If you are passionate about digital marketing, data-driven optimization, and delivering exceptional campaign performance, this role is for you.
REQUIRED CORE COMPETENCIES
Strong understanding of Search Engine Optimization (SEO) principles, technical SEO, and content optimization.
Proven experience managing and optimizing Google Ads and Microsoft Ads campaigns.
Excellent analytical skills with the ability to interpret campaign data and provide actionable insights.
Strong attention to detail with exceptional organizational and time management skills.
Excellent communication and collaboration skills when working with cross-functional teams.
Ability to manage multiple client campaigns while meeting deadlines and performance goals.
Proactive mindset with a commitment to continuous learning and staying current with digital marketing trends.
WHAT YOU WILL DO
Search Engine Optimization (SEO)
Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
Manage local SEO, including Google Business Profile optimization and citation consistency.
Stay up to date on search algorithm changes and apply current SEO best practices.
Pay-Per-Click (PPC) & Paid Media
Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
Monitor performance and generate reports with actionable insights and improvement recommendations.
Test new ad formats, responsive search ads, and performance max campaigns for continual optimization.
Analytics & Reporting
Measure and report on campaign KPIs, including traffic, conversions, and ROI.
Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts.
Provide clear, data-backed updates to the Client Services team for client reporting.
Collaborate on tracking and attribution models to ensure marketing activities are accurately measured.
Collaboration & Execution
Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution.
Implement recommendations for landing page improvements and conversion optimization.
Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes.
Proactively identify areas for improvement within campaigns and workflows.
WHAT WE LOOK FOR
Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Experience: Minimum of 4 years of hands-on experience managing SEO and PPC campaigns, preferably within a digital marketing agency.
Language Proficiency: Strong verbal and written English communication skills.
Working Schedule: Ability to work overnight/graveyard shifts in Philippine time or within US operating hours.
Technical Skills: Proficient in Microsoft Office and Google Workspace applications, particularly Excel and Google Sheets for reporting and analysis.
Industry Specific Software/Knowledge:
Google Ads and Microsoft Ads , Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console
SEO platforms such as SEMrush, Ahrefs, and Screaming Frog
WordPress or similar CMS platforms
Strong understanding of keyword research, technical SEO, conversion tracking, and campaign optimization
Experience measuring KPIs including CTR, CPA, CPL, ROAS, conversions, and ROI
Basic HTML/CSS knowledge is an advantage
Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager) is a plus
Familiarity with CRM platforms such as HubSpot, Zoho, or Salesforce is preferred
Google Ads and Google Analytics certifications are an advantage
WHAT WE OFFER
Salary Range: Php 40,000 - 45,000
Industry: Digital Marketing / Marketing Agency
Job Type: Full-time
Work Shift: 8:00 AM - 5:00 PM EST
Workdays: Monday through Friday (USA)
#DCXWorkFromHome Set-up
BENEFITS WORKING WITH US
Industry-leading salary packages
Permanent work-from-home setup
Company equipment provided
Government Mandated Benefits Employer Share
Internet stipends upon regularization
HMO Coverage upon regularization (with an option to enroll as early as Day 1)
PTO credits and service incentive leaves
Major spring and winter company live events
Monthly employee appreciation virtual events
Company-provided career skills training courses
A company culture focused on your personal and professional growth
WHO WE ARE
DCX stands out as a leading BPO (Business Process Outsourcing) company that takes pride in assisting growth-focused small and medium-sized businesses across the United States to discover the perfect global talent to enhance their teams.
At DCX, our core beliefs center around fostering growth and making hiring easy. We are dedicated to helping business owners, executives, and industry leaders, primarily within the promotional products industry, in their search for superstar team members.
If you are on the lookout for a company that values growth and places a strong emphasis on its people-centered culture, then DCX is the place for you. As we say around here, LET'S GROW!
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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