Head of Social & Influencer Marketing

The Head of Social & Influencer Marketing will lead The Doux’s social media, community, influencer, and affiliate strategy, translating brand priorities into compelling storytelling, meaningful engagement, and measurable business growth.

This role combines strategic leadership with hands-on involvement. This role will build an integrated approach across owned social channels and creator partnerships, strengthening brand awareness, product consideration, advocacy, and conversion. The ideal candidate understands the beauty consumer, respects professional stylist expertise, and knows how to turn audience insights into relevant content and effective programs.

 

Key Responsibilities

Strategy & Business Leadership

• Develop and lead an integrated social, influencer, and affiliate strategy aligned with brand positioning, product launches, retail priorities, and business objectives.
• Define the role of each social platform and creator program across awareness, education, consideration, and conversion.
• Establish annual and quarterly plans, budgets, performance goals, and resource requirements.
• Translate social listening, consumer insights, platform developments, and campaign results into actionable recommendations.

Social Content & Community

• Own social channel strategy, content creation, publishing cadence, and community engagement.
• Partner with Brand, Creative, and Education to develop content that balances brand storytelling, product performance, styling expertise, and cultural relevance.
• Oversee and develop the social content calendar, ensuring coordination across launches, campaigns, retailer initiatives, and ongoing brand moments.
• Establish community management guidelines and escalation procedures in partnership with Customer Service and leadership.
• Identify opportunities to strengthen consumer participation, advocacy, and the brand’s connection with professional stylists.

Influencer & Affiliate Leadership

• Lead the strategy for paid creator partnerships, organic advocacy, product seeding, brand ambassadors, and affiliate programs.
• Guide creator portfolio development across beauty, hair, lifestyle, culture, and professional education.
• Establish standards for creator selection, partnership structures, compensation, briefing, content quality, and performance evaluation.
• Oversee affiliate recruitment, activation, incentives, and retention in partnership with E-commerce.
• Ensure agreements address deliverables, usage rights, exclusivity, paid amplification, and disclosure requirements.

Cross-Functional Integration

• Partner with E-commerce and Paid Media to connect creator content with social commerce, conversion, and paid amplification.
• Collaborate with PR to coordinate talent relationships, earned opportunities, events, and brand storytelling.
• Support retail launches and retailer-specific marketing with relevant social and creator activation.
• Align with Creative and Education on brand consistency, approved product claims, and accurate styling guidance.

Measurement & Team Development

• Own reporting and optimization across social, influencer, and affiliate programs.
• Evaluate performance against defined objectives, including awareness, engagement quality, traffic, customer acquisition, and attributable sales.
• Distinguish platform-reported results from broader business impact and identify opportunities for more rigorous measurement.
• Lead and develop the Influencer & Affiliate Manager and oversee relevant contractors and agency partners.
• Build clear workflows, accountability, and feedback practices that support strong execution.