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Develop product positioning, messaging, and content strategy, and lead product launches across channels. Create customer-informed sales narratives, direct video and content production, and use competitor insights and marketing performance to refine messaging.
As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with executive, product, engineering, sales, and customer teams to set strategy and guide execution.
Develop positioning and messaging that makes complex technical capabilities clear and differentiated.
Own the editorial calendar and set the company's content priorities and narrative.
Plan product launches by defining the problem, audience, messaging, proof points, and story.
Write and edit content across the website, product pages, email, social, presentations, and sales materials.
Turn executive ideas into engaging posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Success to bring customer language and buying motivations into marketing.
Set video and content strategy, direct production, and present on camera when appropriate.
Create sales narratives that explain products at concise, detailed, and enterprise levels.
Track competitors and market developments, and use performance marketing results to refine messaging.
At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how legal professionals evaluate and buy solutions.
Strong writing and editorial judgment, plus experience owning positioning, messaging, product launches, customer research, and sales enablement.
Experience directing video and content production, presenting on camera, and working across product, engineering, sales, customer success, and external agencies.
Curiosity about AI architecture and legal workflows, and proficiency with modern AI tools.
Base salary: $180,000 to $225,000 annually. Visa sponsorship is not available.
Remote within the United States, with meaningful Eastern Time overlap and periodic travel.
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