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Adapty.io

Head of Media

Posted 2 hours ago
5-10 years experience
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AI Summary

You will build and manage a content machine across multiple channels while producing data-driven industry reports to drive lead generation. Additionally, you will hire and lead a content team, utilizing AI-native workflows to scale output and reach.

More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

What you'll do

  • Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar

  • Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower's reports – and make them the ones everyone quotes

  • Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games

  • Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team

  • Launch new formats: podcast, video, newsletter

  • Hire and lead the content team, with AI-native workflows from day one

  • Own the numbers: reach, report downloads, MQLs and pipeline sourced by content

About you

  • 5+ years in content, 2+ leading it – you've built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready

  • You've produced data-driven research reports yourself, and they got quoted

  • Distribution-first: one great piece is worth little without twenty ways to ship it

  • You've hired and managed a content team and set up its processes, including localization

  • Product mind: you invent lead magnets and interactive tools, not just PDFs

  • AI-native: you use AI to multiply output without dropping quality

  • Strong written English

Nice to have

  • Background in mobile apps, adtech, martech or a data/analytics company

  • Multilingual content experience

  • Podcast or video production

  • A network in the app industry

What's in it for you

  • Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.

  • Exceptional compensation directly tied to your results.

  • Direct communication and ownership. No bureaucracy, no politics, just impact.

  • Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

  • Professional support. Language learning, sports, health insurance, laptop coverage, and more.

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