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Muttdata

Head of Marketing โ€“ LATAM & US

Posted 3 hours ago
5-10 years experience
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AI Summary

The Head of Marketing will define and execute the global marketing strategy across the US and LATAM markets to drive revenue and pipeline growth. They will lead a senior team of specialists, manage the marketing budget, and ensure alignment between marketing initiatives and sales objectives.

๐Ÿš€Join our Data+AI remote startup ๐Ÿš€


Muttdata is a dynamic startup committed to crafting innovative systems using cutting-edge Big Data and AI technologies. If you consider yourself a data nerd like us, we'd love to connect!


We are looking for a strategic, results-driven Head of Marketing to lead Marketing into its next stage as a strategic function with a measurable contribution to revenue. Reporting to the Global CRO, you'll own Marketing's strategy, budget, team, and results across two different markets: the US, where we are building brand and pipeline, and Mexico and LATAM, where we grow relationships with referenceable logos.


This is a senior leadership role for someone with sharp business judgment. You'll decide where the budget goes and why, make Marketing's impact visible and trusted by Sales and leadership, and lead a senior team of specialists who work with AI every day. 


The ideal candidate is a hands-on manager with the ability to take strategic actions while leading the marketing department.

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๐Ÿš€ What We Do
  • Leveraging our expertise, we build modern Machine Learning systems for demand planning and budget forecasting.
  • Developing scalable data infrastructures, we enhance high-level decision-making, tailored to each client.
  • Offering comprehensive Data Engineering and custom AI solutions, we optimize cloud-based systems.
  • Using Generative AI, we help e-commerce platforms and retailers create higher-quality ads, faster.


๐ŸŒŸ Our Partnerships
  • Amazon Web Services
  • Astronomer
  • Databricks


๐ŸŒŸ Our values
  • ๐Ÿ“Š We are Data Nerds
  • ๐Ÿค— We are Open Team Players
  • ๐Ÿš€ We Take Ownership
  • ๐ŸŒŸ We Have a Positive Mindset
 
๐Ÿ” Curious about what weโ€™re up to? Check out our case studies and dive into our blog post to learn more about our culture and the exciting projects weโ€™re working on! ๐Ÿš€


Responsibilities ๐Ÿค“
Strategy & positioning
- Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.
 
Revenue, budget & attribution
- Own Marketing's contribution to pipeline, not MQL volume.
- Create a solid strategy that drives organic leads with clear intention.
- Define lead and attribution standards with Sales, and make sure both teams adopt them.
- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.
 
Brand & content
- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.
 
Team leadership & operating model
- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
- Make AI part of how the team works, with humans validating every output.
 
What success looks like
 
First 90 days
Diagnose and align
- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards

6 months
Build the engine
Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs

12 months
Strategic function
Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount


Required Skills ๐Ÿ’ป
  • 5โ€“10+ years in B2B marketing, including 3โ€“5 years leading a marketing function and a senior team.

  • Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles.

  • Proven ownership of a marketing budget and pipeline targets, with results you can walk us through in numbers.

  • Experience defining lead and attribution models and Marketingโ€“Sales processes, using HubSpot and funnel dashboards.

  • Experience with ABM and with building a brand in a new market, including defending brand investment to leadership.

  • Strong positioning and storytelling skills: able to turn technical expertise (Data, ML, AI) into a sharp point of view for executive buyers.

  • Practical use of AI in marketing workflows, and the ability to lead a team through that change.

  • Fluent English (written and spoken).


Nice to have
  • Experience marketing to US enterprise buyers from a LATAM-based company.
  • Experience marketing Data, AI, or cloud services, ideally in a technology consultancy.

  • Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar).

  • Experience with SEO, GEO, and content strategy for LLM visibility.


๐ŸŽ Perks
  • Remote-first culture โ€“ work from anywhere! ๐ŸŒ
  • AWS & Databricks certifications fully covered ๐Ÿš€
  • Birthday off + an extra vacation week (Mutt Week! ๐Ÿ–๏ธ)
  • Referral bonuses โ€“ help us grow the team & get rewarded!
  • Maslow: Monthly credits to spend in our benefits marketplace.
  • โœˆ๏ธ๐Ÿ๏ธ Annual Mutters' Trip โ€“ an unforgettable getaway with the team!
  • ๐Ÿ‘ถ Monthly Childcare Reimbursement  โ€“ Because supporting families matters too


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