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The Head of Influencer will own and scale the Pathfinder Program by recruiting creators and managing partnerships to produce performance-driven content. They will collaborate with paid media and creative teams to analyze performance data and optimize creator assets for advertising growth.
About the Job
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.
We’re looking for a Head of Influencer to own and scale our paid creator and influencer ecosystem.
This role will take full ownership of our Pathfinder Program, building a high-volume network of creators who produce authentic, performance-driven content that can be scaled through paid media. This is not a traditional influencer marketing role focused primarily on organic posts, reach, or impressions. The goal is to find the right creators, build strong partnerships, develop great creative, and ultimately turn those partnerships into ads that drive meaningful growth.
You’ll sit at the intersection of Partnerships, Creative, and Growth, working closely with our paid media and creative teams to understand what is working, recruit more of it, and continuously improve the quality and performance of our creator network.
\nWhat You’ll Do:
Own and scale the Pathfinder Program from creator sourcing and recruitment through activation, content delivery, and ongoing partnerships.
Build a strong pipeline of creators across fitness, health, lifestyle, fatherhood, performance, and adjacent categories, prioritizing content quality over follower count.
Negotiate creator partnerships, usage rights, whitelisting, deliverables, and ongoing agreements.
Develop clear creator briefs and partnerships that balance brand direction with authentic, native content.
Partner with Paid Media and Creative to analyze performance, identify winning creators and concepts, and continuously improve recruitment and briefs.
Maintain a consistent pipeline of fresh creator assets for paid testing while managing communications, timelines, contracts, revisions, and payments.
Build reporting and processes around creator performance, including spend, CAC, ROAS, creative winners, and creator-level results.
Must-Have Requirements:
5+ years of experience in influencer marketing, creator partnerships, performance creative, affiliate marketing, or a related field.
Deep understanding of creator and social media culture, including what makes content perform across Meta, TikTok, YouTube, and emerging platforms.
Proven experience building or managing creator, influencer, affiliate, UGC, or performance marketing programs and budgets.
Strong knowledge of paid creator content, Meta advertising, partnership ads/whitelisting, usage rights, and performance metrics.
Confident negotiator and relationship builder who is comfortable working directly with talent and management.
A creative eye for identifying great content paired with a data-driven mindset for understanding why it performs.
Highly organized, proactive, and comfortable moving quickly, testing often, and managing a high volume of creators simultaneously.
Life at Mars Men
Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment - Our team is remote, offering full flexibility to work from home
Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact
Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave - Generous paid parental leave for growing families
Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development - We invest in your professional development with ongoing learning opportunities
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