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You will lead growth initiatives across demand generation, product marketing, and sales enablement for a B2B software company. This includes building automated workflows, managing integrated campaigns, and optimizing tracking systems from first touch to closed-won.
Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.
Plan and execute integrated campaigns for product launches, category events, and company announcements.
Build and optimize demand generation across paid, owned, and earned channels, tracking results from first touch through closed-won.
Run an industry awards program and activate community opportunities to support distribution and brand building.
Grow a micro-influencer program with practitioners, investors, and software operators.
Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools.
Set up tracking and reporting systems, and document reusable workflows.
Develop product positioning, launch plans, customer stories, newsletter content, and website updates.
Create sales enablement materials and work closely with leadership, marketing, partnerships, design, and sales.
Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a content, growth, or demand generation function.
A track record of demand generation or content programs that contributed measurable pipeline.
Strong technical fluency with marketing automation, data, analytics, and CMS tools such as Framer or Webflow.
Hands-on experience with Claude or similar AI tools, including workflow automation and related capabilities.
Experience in product-led growth, referral, or word-of-mouth contexts; SEO and GEO experience is valuable.
Excellent English writing, persuasive copywriting, design judgment, organization, and autonomy.
Ability to discuss technical product and tooling topics with engineering.
Visa sponsorship is not available.
Remote, with required availability within three hours of the Central European Time zone.
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