Head of Growth & Account-Based Marketing

Job Title: Head of Growth & Account-Based Marketing

Status: Full Time

Location: Remote

Company: SinWaves, Inc., dba LYT

About Us: LYT is an American-based company providing future-forward intelligent traffic solutions. LYT's open-architecture cloud software solutions use state-of-the-art artificial intelligence and machine learning technologies to prioritize the flow of vehicles within a city, across corridors, and throughout an entire region. LYT is at the forefront of revolutionizing the way agencies and cities interact with data. Transit and emergency vehicles can enjoy shorter travel times, less congestion, lower emissions, and more reliability with LYT.

With a commitment to innovation, accuracy, and reliability, LYT continues to push the boundaries of AI-powered language processing, offering transformative solutions that unlock new opportunities for municipalities across the transportation industry to improve their communities. Join us in creating a future where congestion becomes a thing of the past. Traveling at the speed of LYT.

Job Summary:

LYT is seeking a Head of Growth & Account-Based Marketing to build our go-to-market engine from the ground up, reporting directly to the CEO. This is a pivotal, high-autonomy role responsible for internalizing our marketing function and transitioning LYT into a targeted, sales-aligned powerhouse.

We are looking for a strategic partner. You will have the full autonomy to audit our current approach, challenge our assumptions, and reshape our GTM strategy based on your expertise in the B2G space. This is a hands-on role where you will define target segments, develop core messaging frameworks, and orchestrate multi-channel ABM campaigns that drive qualified pipelines for sales. Success requires a rare blend of high-level strategic leadership and the innate drive to execute a unified, scalable approach to public sector account penetration.

Key Responsibilities:

• Own and standardize LYT's overall go-to-market (GTM) strategy across product and service portfolio, ensuring a unified approach across product and service portfolios while coordinating with external specialized partners
• Develop and execute multi-touch ABM playbooks tailored to the unique pain points of priority agencies, moving beyond "leads" to achieve deep account penetration.
• Architect partner-marketing frameworks with System Integrators (SIs) to leverage pre-approved contract vehicles and joint GTM opportunities.
• Define target customer segments, buyer personas, and messaging tailored to public sector audiences (EMS, transit, municipalities)
• Partner directly with Account Executives to develop and manage campaign assets (email, digital, content, collateral), supporting the full sales cycle
• Analyze campaign performance and pipeline impact, iterating based on results
• Support field sales efforts, including pre-planning for and attending trade shows, sales speaking opportunities, industry events, and customer meetings as needed
• Develop and manage campaign assets (email, digital, social, content, collateral) to support the full sales cycle
• Manage the company's external digital presence, including the creation and scheduling of digital content.
• Introduce and leverage AI tools to improve marketing efficiency, campaign execution, and data-driven decision making

Qualifications:

• 5-7+ years of experience in B2G (public sector) growth marketing with a focus on Account-Based Marketing (ABM) and pipeline generation
• Bachelor's degree in Marketing, Business, or a related field
• Proven ability to operate with high ambiguity. We want someone who will actively tell us what we should be doing, establish the roadmap, and course-correct our marketing strategy based on data and market realities.
• Proven track record of developing and executing successful marketing campaigns tied to pipeline and revenue outcomes
• Experience supporting field sales teams and working closely with quota-carrying Account Executives
• Strong understanding of B2G sales and public sector sales cycles, including multi-stakeholder environments and the nuances of agency-level procurement.
• Ability to operate independently and build GTM strategy from the ground up
• Hands-on experience across campaign marketing, target segmentation, and messaging development
• Experience with trade show preparation/registration, field marketing, and event execution
• Familiarity with modern marketing tools and AI-enabled workflows
• Strong communication skills with the ability to influence cross-functional stakeholders
• CRM management and reporting experience, HubSpot preferred.

Travel Expectations:

Up to 25% travel for trade shows, conferences, and in-field support with sales

What We Offer: At LYT, we offer competitive compensation and benefits. We believe in fostering a work environment that prioritizes flexibility and work-life balance. Our team enjoys:

• Competitive Compensation: LYT offers competitive compensation packages.
• Performance Bonus: Eligible for an annual performance bonus tied to corporate goals.
• Comprehensive Benefits: Enjoy a competitive benefits package that includes health insurance, dental, vision, and 401k.
• Remote-First: We embrace a remote-first approach, allowing our team members the flexibility to work from home. We use technology to keep teams and team members connected ensuring that they feel supported and connected.
• Supportive Culture: Join a collaborative team that values your contributions and encourages professional growth.
• Career Development: Opportunities for career growth and development.
• Work-Life Balance: We understand the importance of personal time, and we promote a culture that respects your needs outside of work.

EEO Statement: SinWaves, Inc., dba LYT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Must be able to pass a background check. MVR checks are also conducted when applicable to the role.