Head of Brand and Design

At Coram AI, we’re reimagining video security for the modern world. Our cloud-native platform uses computer vision and AI to help businesses stay safe, make smarter decisions, and move faster; from real-time alerts to seamless clip sharing and multi-site visibility.

You’ll be joining an ambitious, fast-moving team that values clarity, craftsmanship, and impact. Every person here has a voice, ships meaningful work, and helps shape how AI can make the world safer and more connected.

Why this role, why now

Coram builds AI-native physical security: cloud cameras, sensors, access control, and emergency response that actually work the way operators need them to. We just raised our Series B. We have real customers protecting schools, hospitals, churches, campuses, and factories. What we don't yet have is a brand that looks and feels as sharp as the product is.

Role Summary

We're hiring our first Head of Brand & Design to own how Coram looks, sounds, and feels everywhere it shows up: the website, the product's visual language, the sales deck a rep pulls up at 2 AM, the booth at a trade show, the ad someone scrolls past. Right now that work is spread across the team and outside agencies. We want one person with genuine taste to own it end to end and raise the bar on all of it.

This is a builder's role at a builder's moment. Physical security is one of the last big B2B categories nobody has bothered to make feel good. Most of it looks like it was designed in 2009. Gusto did this to payroll. Mercury did it to banking. Both took a category people associated with friction and boredom and made a brand people actually wanted to be near. That's the opening in front of Coram. It's also exactly the stage the best companies hire for it: Gusto, Mercury, and Clay all built serious brand and design leadership right around their Series B. We're doing the same, on purpose.

To be clear about what you're walking into: this is a leadership priority, not a logo cleanup. You'll report to the VP of Marketing and work directly with our CEO and product team on how Coram shows up in the world. Brand has a seat, not a service desk. You'll have the mandate to make bold calls and the backing to ship them. We're not hiring you to keep the brand safe. We're hiring you to make it impossible to ignore.

Key Responsibilities

You're a player-coach. You'll set the creative direction and, especially early, you'll make the work yourself.

• Brand identity and system. Evolve and steward Coram's visual identity: the CORAM wordmark and aperture symbol, our color and type system, illustration, iconography, and motion. Build the guidelines and the components so the brand stays coherent as more people touch it.

• Website. Own coram.ai as the company's front door: design, art direction, and the ongoing craft of the pages that convert. Partner closely with demand gen and SEO on what ships.

• Product marketing design. Make the product legible and desirable: feature launches, demo assets, explainer visuals, and the sales deck and collateral reps actually use in the field.

• Creative direction across marketing. Set the visual standard for campaigns, ads, social, email, events, and video. You won't make every asset, but nothing goes out looking off-brand.

• Motion and video craft. Partner with the video team to raise the production and design quality of what we publish.

• Build the team. Hire and lead designers and creatives as we grow. Bring in and manage the right agencies and contractors. Define how design works with marketing, product, and sales.

• Be the taste bar. Have a point of view on what good looks like, defend it, and lift the quality of everything Coram puts into the world.

What you'll make in your first year

Not hypotheticals. This work is on the table now:

• Relaunch coram.ai as a brand-led site that says what Coram is and why we win in the first five seconds.

• Turn the identity into a real system (aperture mark, type, color, motion, components) so the brand holds together everywhere it shows up.

• Own the Series B brand moment: how we show up for the raise, the announcement, the press and investor collateral.

• Design our flagship category report (State of Physical Security) into something the industry actually shares.

• Overhaul the sales deck and field collateral reps use every day, and make your first design hire.

If that list makes you want to open Figma, we should talk.

The bar for taste

We're not looking for someone who can run a design process. We're looking for someone with taste: the judgment to know what's good, why it's good, and how to get there.

Your job is to set the bar for craft, clarity, and taste across everything Coram makes, and then hold it. Concretely, that means:

• A portfolio where the work is unmistakably better than the category around it. We'll know it when we see it.

• You've built or meaningfully evolved a recognizable brand at a design-forward company, not just executed inside someone else's system.

• You care about craft down to the kerning, and you also know when done beats perfect. You can ship.

• You can articulate why a design works, and give the kind of sharp, specific feedback that makes other people's work better. Taste you can explain is taste you can teach a team.

• You're opinionated and willing to take creative risks in service of a distinctive, durable brand, not one that defaults to category conventions.

• You have range across brand and product, digital and physical, still and motion, without being a generalist who's mediocre at all of it.

Requirements And Experience We Are Looking For

• A portfolio that demonstrates taste. This is the first thing we'll look at, before the résumé. Send it.

• 8+ years in brand and/or design, including senior creative leadership. You've owned brand at company scale, not just run projects.

• You've built and led teams before: hired designers, set the standard, managed agencies, and made a group of people produce better work than they would have alone.

• Early-stage experience. You've done this at a startup, ideally through a phase like the one we're in: post-Series-A/B, real customers, brand not yet built. You do some of your best work from a blank page.

• You're hands-on. You still design. You're not looking for a role where you only give feedback.

• You can operate in B2B without making it boring. Bonus if you've made an unglamorous or technical category feel premium and human.

• You write and communicate well. Brand is as much voice as it is visuals, and you'll partner on both.

• Fluent in the tools: Figma plus Adobe (Illustrator, After Effects/motion). You still work in them.

How we work

A note on fit, because it matters for this role specifically.

Coram has a real voice, and whoever owns brand has to feel it in their bones. We sound like operators who've been there, not marketers trying to sound impressive. Three things define how we communicate, and they apply to design as much as copy:

• Direct over clever. Say what something is. No "revolutionize," no "transform," no buzzwords. This shows up in design as clarity over decoration.

• Opinionated over neutral. We take positions on what good security looks like. Our brand should take positions too. It should look like it believes something.

• Specific over abstract. "Investigations that took hours take minutes," not "improved operational efficiency." Design that shows the real thing, not the stock-photo version of it.

If you read our site and think "I know exactly how to make this sharper," that's the instinct we're hiring for.

The Brand Today

Go look at coram.ai. That's your starting line, and there's a lot of room to build.

The bones are there: a CORAM wordmark where the O is our aperture symbol (a camera-iris mark of radiating green wedges), set in TT Commons Classic, on a green-forward palette. It's a real foundation and nowhere near its ceiling. You'll own where it goes next.

Full guidelines (type, the exact green system, logo rules) shared during the process. You won't be starting from a blank file.

What We Can Offer You

• Remote, U.S.-based. We're a distributed team and this role can be done from anywhere in the U.S.

• Occasional travel for offsites, shoots, and events.

• Reports to the VP of Marketing.

• A competitive salary with regular performance reviews

• Equity in a rapidly growing company

• The opportunity to take real ownership of your work and help shape the product

• Frequent team socials, dinners, and offsites

• The latest tech and tools to help you build your best work

• A sharp, mission-driven team focused on solving meaningful problems

• The chance to work on a product at the intersection of AI, security, and real-world impact
  

How to apply

Apply below and make sure to include your portfolio. That's what we'll look at before anything else. A short note on a brand you're proud of and why it's good tells us more than a cover letter.

We're on a mission to transform a $50B+ legacy industry by bringing the power of cutting-edge multimodal LLMs and computer vision to real-world security and operations. From firearm detection to intelligent access control, our AI-native platform turns every camera and sensor into a smart system that enhances safety, efficiency, and awareness.

Founded by Ashesh Jain (ex-Lyft Level 5, PhD Cornell) and Peter Ondruska (ex-Lyft, PhD Oxford), Coram AI is backed by Ansa Capital, Battery Ventures, Mosaic, 8VC and Up Partners, have raised over $65M, and were named to the CB Insights AI 100 as one of the most promising AI companies in the world. If you're excited to work on mission-critical AI that makes an impact in the real world, we’d love to meet you.