Growth Marketing Specialist – CRO & Experimentation (20 hours per week)

Growth Marketing Specialist – CRO & Experimentation​

Location: Remote based from South Africa

Part-time: 20 Hours per week 

About Us

Our client is a boutique CRO agency specialising in e-commerce. They help brands understand their customers and create better experiences, focusing on real growth rather than generic “best practices.” They build growth frameworks based on solid research, not just A/B testing, and work to improve every aspect of their clients' businesses.

The Role

Our client is looking for a CRO Consultant to lead strategy for existing clients and onboard new ones. You'll work with their team of designers, developers, and copywriters, using their proven frameworks to drive results. The core of the role is turning research into a steady stream of well-reasoned, prioritised test ideas, and building that testing pipeline out for each client.

Key Responsibilities

1. Client Strategy & Research:

• Act as a key point of contact for clients, running strategy sessions and check-ins alongside the agency founder.
  

• Develop and implement optimisation strategies tailored to client needs and goals.
  

• Identify growth opportunities through customer research, data analysis, and user testing.
  

2. Experimentation:

• Develop and prioritise test ideas based on research and client objectives, building out a testing pipeline for each client.
  

• Run and analyse A/B and multivariate tests using tools like Convert, Intelligems, Shoplift and GA4.
  

• Use AI tools to support data analysis and the development of test ideas.
  

3. Optimisation:

• Identify and optimise growth opportunities for clients that fall outside the traditional scope of CRO and A/B testing, including upsells, returns, and email capture.
  

• Lead on the creation of optimised landing pages for clients.
  

4. Collaboration:

• Work with designers and developers to produce assets for tests and optimisations.
  

• Manage project timelines and ensure smooth execution using agile methods.
  

5. Analytics & Reporting:

• Use analytics tools (e.g., GA4) to measure test results and provide reports.
  

• Share insights and recommendations, aligning with client goals for continuous improvement.
  

Note: This is not an exhaustive list, and you may be required to perform additional tasks from time to time.

Requirements

• Proven CRO experience, ideally in an agency or freelance setting with ecommerce/DTC clients (this is a must).
  

• Experience using customer research and data analysis to shape testing strategy.
  

• Experience using AI tools to analyse data and inform testing decisions.
  

• Familiarity with tools like GA4, Replo, and Shopify.
  

• Solid understanding of UX/UI principles and testing tools.
  

• Strong communication and project management skills.
  

• Ability to work independently and translate insights into action.
  

• Basic knowledge of HTML/CSS and JavaScript is a plus.