Graphic Designer

Who You Are: You are the kind of designer who gets a thrill from seeing your work on a shelf, in a mailbox, or ten feet tall at an event. You're fluent in Adobe Creative Suite, Figma, and AI programs. You're organized down to your file names: a dozen projects can be in flight and you still hit your deadlines and catch the details others miss. You take feedback as fuel, share credit generously, and jump in wherever the team needs hands.

The Task At Hand: This role brings the Once Upon a Farm brand to life everywhere parents and kids meet us — on the shelf, in the cooler, in the mailbox, on the phone, and out in the world. You’ll concept and design packaging, print, and digital work across a growing portfolio and a fast-expanding retail footprint. This is a hands-on maker’s role with real range: one week you’re concepting new package artwork, the next you’re checking press files or building signage for a live activation. If you want your work in front of millions of families nationwide, this is the seat. This role reports to the VP of Creative + Community on the Marketing Team.

In This Role, You Will:

Print Design

• Design DTC insert catalogs and postcards that make opening a box feel like a gift
• Design signage for activations and experiential events — booths, banners, backdrops, wayfinding, and giveaways
• Design signage for retail stores and out-of-home media, from cooler and shelf graphics to billboards and transit
• Design any other print items as needed for the brand

Creative Packaging Design

• Lead creative concepting for package artwork across cartons, pouches, labels, film, and cases
• Concept and iterate rapidly with emerging design & AI tools, bringing packaging ideas to life without compromising brand accuracy, craft, or premium feel.
• Update older package designs with new interpretations of our look and feel, keeping the portfolio cohesive as the brand evolves

Digital Design

• Design assets for retail partners, including sell-in materials, sell-sheets, coupons, and shopper marketing creative
• Work with the Digital Graphic Designer as needed to help design ads, social media graphics, and email creative that stop the scroll and still feel unmistakably us
• Build and maintain templates and design systems so the team can move fast without drifting off brand
• Design any other digital items as needed for the brand

Production & Vendor Relations

• Communicate with printers and print vendors on bids, file uploads, and press checks
• Coordinate with vendors and cross-functional partners to deliver press-ready and digital-ready files on spec and on time
• Guide freelance designers and illustrators with creative briefs and reviews that help them be efficient and successful

Brand Guidelines & Team Collaboration

• Understand and apply brand guidelines across every asset — and help push them forward with regular updates to our Brand Guideline file
• Partner with creative teammates, brand, sales, and cross-functional stakeholders to turn briefs into work that hits the business objective, and turn projects around quickly based on feedback
• Bring ideas beyond the brief — concepts for campaigns, packaging, and brand moments we haven’t thought of yet
• Work on multiple projects at once and consistently meet draft deadlines
• Organize and maintain all assets and working files

In This Role, You’ll Bring With You:

• 3+ years of graphic design experience, ideally in CPG, food and beverage, or a fast-growing consumer brand
• BA in Graphic Design or a related field preferred; a strong portfolio matters more than the degree — please include one
• Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
• Fluent in Claude, ChatGPT, and current AI design plug-ins - producing photo-realistic renders of packaging, out-of-home, and in-store experiential, and cutting executional time to make room for design work.
• Motion/video skills a plus
• Knowledge and understanding of modern design principles, with strong typography and layout craft
• Highly organized with strong time management skills; able to juggle multiple projects, prioritize, and hit deadlines with strong attention to detail
• Comfortable working in a collaborative environment where each team member chips in on a variety of tasks
• Energized by a fast-moving environment where priorities shift, volume is real, and process still matters
• Highly communicative/receptive in a fast-moving remote environment: ie flagging risks early, transparency, clear communication
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
• Genuinely passionate about improving childhood nutrition for a healthier and happier planet
• Desire to contribute to a dynamic, high-growth, purpose-driven work environment
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
• Previous exposure to cross-functional work between Sustainability and Marketing preferred
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position

Compensation:

• Full-Time, Salaried, Exempt
• The anticipated salary range for this position is $75,000.00 to $85,000.00. The actual salary offer will carefully consider a few factors, including skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, and role-specific perks.

Additional:

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance are covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account and Health Savings Accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please see our Privacy Policy to learn more about the data we collect.

This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.

You must reside in the United States to be considered for this position.

Must be 18 years or older at the time of application.