GoHighLevel & Lead Generation VA

This is a remote position.

Role Overview:

We are seeking a proactive, research-driven Lead Generation Virtual Assistant to support the growth of MentorTrail, a guided ecosystem that helps experts, coaches, trainers, and professionals transform their expertise into a complete online business.

The ideal candidate is a self-directed lead-generation specialist who prioritizes quality over quantity and can identify established professionals who could benefit from MentorTrail. Candidates with GoHighLevel experience are strongly preferred. Experience in sales or business development, LinkedIn outreach, and Arabic proficiency would be an advantage. This role offers potential for expanded responsibilities as MentorTrail grows its sales, market-development, and partnership opportunities in new regions.

Scope of Work

1. Lead Generation & Prospect Research

• Research and identify high-quality prospects, primarily through LinkedIn and relevant online sources.
  
• Focus on established experts, coaches, trainers, consultants, and professionals—particularly those with substantial expertise but limited online visibility or digital business infrastructure.
  
• Assess prospects based on predefined qualification criteria and identify those most likely to benefit from MentorTrail.
  
• Build and maintain an organized database of qualified prospects.
  
• Target approximately 100 qualified leads per week, subject to refinement based on agreed KPIs and lead quality.
  

2. LinkedIn Research & Outreach Support

• Identify relevant prospects and gather information about their background, expertise, business, online presence, and potential needs.
  
• Support personalized outreach rather than relying solely on generic mass messaging.
  
• Research prospects sufficiently to help create relevant, personalized pitches.
  
• Track outreach activity, responses, follow-ups, and prospect status.
  

3. CRM & GoHighLevel Management

• Maintain and update the CRM/database in GoHighLevel.
  
• Organize prospects according to qualification, outreach stage, response, and conversion status.
  
• Keep records accurate, current, and well organized.
  
• Track follow-ups and ensure qualified prospects do not fall through the pipeline.
  
• Assist with basic GoHighLevel workflows, pipeline management, and related administrative tasks as needed.
  

4. Conversion & Follow-Up Support

• Support the prospect journey from initial research through outreach and follow-up.
  
• Monitor responses and identify prospects showing genuine interest.
  
• Assist with follow-up activities and maintain clear records of conversations.
  
• Escalate qualified or highly interested prospects to the client when appropriate.
  

5. MentorTrail Product Familiarization

• Learn MentorTrail's features, positioning, target market, and key differentiators.
  
• Understand how the platform helps experts turn their expertise into an online business.
  
• Use access to the MentorTrail platform and supporting materials to become familiar with its functionality.
  
• Understand the core value proposition well enough to support accurate and compelling prospect communication.
  

Qualifications:

Required

• Previous experience in lead generation, prospect research, or sales support.
  
• Strong ability to conduct online and LinkedIn research.
  
• Experience identifying and qualifying prospects based on specific criteria.
  
• Familiarity with GoHighLevel or comparable CRM/marketing platforms.
  
• Strong organizational and database-management skills.
  
• Excellent written English and professional communication skills.
  
• Ability to conduct personalized prospect research rather than relying exclusively on automated or generic outreach.
  
• Strong attention to detail and ability to work independently.
  
• Ability to understand a technology product and communicate its value proposition accurately.
  

• Experience supporting coaches, consultants, trainers, experts, SaaS, online education, or digital-business products.
  
• Arabic language proficiency is highly desirable, particularly for supporting prospects in Arabic-speaking markets.
  
• Basic sales or business-development experience.
  

Tools Required, the candidate should be comfortable using or willing to learn:

• GoHighLevel - CRM, pipeline, and marketing/sales management
  
• LinkedIn - prospect research and outreach
  
• Web search and online research tools
  
• Spreadsheets/database tools for lead organization
  
• MentorTrail - product familiarization and platform access will be provided
  
• Additional tools may be introduced as the lead-generation and outreach process develops.
  

Working Arrangement:

• Part-time: Starting with a minimum of 10 hours per week; flexible shift
  
• Work will be KPI-driven rather than strictly time-driven. 
  
• The priority is achieving agreed lead-generation and outreach targets within the assigned timeframe.
  
• The schedule may be adjusted as the working relationship develops and performance is assessed.
  
• Opportunity to increase hours and scope based on performance and business needs.
  

Target Start Date: Flexible / upon successful candidate selection and onboarding.