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The Product Marketing Manager will own the specialty camera portfolio, driving go-to-market strategies and product launches. They will collaborate with product management and sales to craft compelling messaging and create effective marketing assets.
At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.
Aperçu de l’entreprise
Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.
Motorola Solutions is looking for an experienced Product Marketing Manager to own our specialty camera portfolio, including our ruggedized, PTZ, explosion-protected and anti-corrosion camera lines.
As a Product Marketer, you will work across Marketing and with Product Management and Sales to develop and deliver exceptional marketing and messaging. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market, and promoting cloud product and service offerings. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns for customers and partners.
Who you are
You are a creative storyteller with excellent communication skills that span writing, speaking and presenting
You are curious, asking questions and open to learning new technologies, new audiences and new markets
You can admit mistakes, and have the ability to learn from them and move forward.
You can take complex products or features and distill them into clear, concise, value-focused messages
You have the talent to create compelling and exciting messages to differentiate your product in the market
You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion
You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact
You can creatively problem solve, and adapt to shifting projects and moving targets.
What you'll do
Partner with Product Management to be the voice of the customer
Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
Work with Integrated Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
Develop internal and external facing content to enable Sales to effectively position and sell our video security solutions.
Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more
Qualifications:
5 years of experience in Product Marketing or similar field, preferably in B2B
Degree concentration in marketing, business, or related field
Experience working with combined hardware and software solutions a plus, with an emphasis on prior experience in the physical security space
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Target Base Salary Range: $95,000 - $110,000 CAD
Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.
5 years of experience in Product Marketing or similar field, preferably in B2B
Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (Perm Resident/Citizen Only)
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.
We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.
Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.
Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.
Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.
Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.
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