General Virtual Assistant

Looking for: A General Virtual Assistant

Role Overview:

We are looking for a creative and proactive General Virtual Assistant (GVA) to support our client in managing social media presence, lead generation, and email communication. The ideal candidate is both detail-oriented and imaginative, someone who can think strategically while offering fresh ideas to enhance engagement and visibility across platforms.

You will play a key role in building the client’s online presence, identifying and reaching out to potential clients, managing communications, and assisting with basic content creation and coordination tasks.

Scope of Work:

Social Media Management

• Assist in managing and growing the client’s social media accounts (primarily LinkedIn, Facebook, and Instagram)
  
• Develop and schedule engaging content (posts, graphics, short videos, and reels).
  
• Handle community engagement, including responding to messages and comments.
  
• Work with the client to establish a simple brand guide and visual content templates.
  
• Support basic video creation and editing for social media posts.
  

Lead Generation

• Conduct targeted searches on LinkedIn to identify and connect with potential clients.
  
• Focus outreach on industries such as healthcare, banking, and engineering, targeting Director to VP-level professionals in Talent Development, Learning & Development, and related roles.
  
• Manage prospect lists and maintain organized communication tracking.
  

Email & Administrative Support

• Oversee and organize email inbox management (sorting, prioritizing, responding when appropriate).
  
• Draft and send outreach or follow-up messages.
  
• Support general administrative and coordination tasks as needed.
  

Content & Video Support

• Assist in structuring and optimizing short-form video content from an SEO and YouTube perspective (future responsibility as video projects expand).
  

Qualifications:

• Proven experience as a General Virtual Assistant, Social Media Manager, or Lead Generation Specialist.
  
• Strong communication and written English skills.
  
• Creative mindset - able to think outside the box while maintaining attention to detail.
  
• Organized, self-driven, and able to manage multiple priorities with minimal supervision.
  
• Comfortable working with professionals in diverse industries (healthcare, banking, engineering).
  
• Experience creating or managing LinkedIn outreach campaigns is a plus.
  

Preferred Personality Traits:

• Creative yet structured; not purely task-oriented.
  
• Proactive in offering ideas and solutions.
  
• Detail-oriented with a flexible and adaptive mindset.
  

Tools / Platforms:

• Social Media: LinkedIn, Facebook, Instagram
  
• Editing Tools: CapCut, Canva, or similar basic editing software
  
• Communication & Project Management: (Open to using tools recommended by the VA)
  
• Email Platform: Gmail or Outlook (as applicable)
  

Shift & Hours:

• Hours: Starting with minimum of 10 hours per week (with potential to increase based on workload and performance); flexible shift.
  
• Target Start date: Not urgent, priority to find the best matched VA.