Franchise Communications Coordinator

JOB SUMMARY:

The Franchise Communications Coordinator supports the production, administration, and distribution of communications to Choice Hotels franchisees, ensuring accurate and timely delivery of information that builds franchisee understanding of and engagement with the company's business strategy and objectives. This role owns the operational and platform-administration backbone of the franchise communications function — including distribution list management, Salesforce production workflows, and content publishing — and provides some writing and editorial support for corporate communications. This position reports to the Senior Manager, Franchise Communications.

RESPONSIBILITIES:

• Maintain and update the biweekly email distribution lists, ensuring accuracy across all brand and audience segments.

• Create the franchisee newsletter proofs in Salesforce and manage approvals twice a week.

• Build and upload custom email distribution lists in Salesforce for special communications and targeted campaigns.

• Distribute the franchisee newsletter on schedule twice a week.

• Create and distribute the monthly actions checklist.

• Upload all articles to our intranet, ensuring content is current and correctly tagged.

• Coordinate distribution timing and content with the international team when applicable.

• Monitor the corporate communications and corporate news inboxes, triaging and routing requests to the appropriate team member.

• Support communications to franchisees for multiple internal departments, including procurement, marketing, revenue management, IT, and brand programs.

• Serve as a writer and editor for some corporate communications, including emails, news updates, marketing promotions, brand updates, and operations updates.

• Provide editorial support for some communications, including research, writing, editing, and proofreading.

• Manage the legal approval process for all corporate communications.

• Other duties as assigned.

QUALIFICATIONS:

Employment Experience

• 1+ years of experience in a related field.

• Hospitality industry and/or franchise relations/communications experience preferred.

Technical Skills

• Familiarity with Associated Press style.

• Proficiency in Microsoft Word, Excel, and SharePoint.

• Experience with Salesforce Account Engagement strongly preferred.

• Content management and email distribution platform experience is a strong plus.

Additional Skills & Competencies

• Strong attention to detail and organizational skills.

• Comfortable managing recurring deadlines and multiple concurrent production schedules.

• Strong communication skills (verbal and non-verbal skills, correspondence, strong writing and editorial ability).

Education Requirements

• Bachelor's Degree

SALARY RANGE

The salary range for this position is $65,698- $77,269.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver