Field Marketing Manager
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AI Summary
At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.
Skillsoft is seeking a strategic and results-driven Field Marketing Manager to lead and execute regional marketing initiatives across North America. In this role, you will have the opportunity to partner closely with sales, product marketing, and demand generation teams to develop and implement integrated marketing programs that drive pipeline growth, customer engagement, and brand awareness.
Key Responsibilities
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Regional Strategy & Planning: Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.
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Campaign Execution: Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences.
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Sales Enablement: Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.
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Event Management: Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events.
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Performance Tracking: Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives.
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Cross-Functional Collaboration: Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.
Skills & Qualifications Required
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8+ years of experience in B2B marketing, with at least 3 years in a field or regional marketing role.
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Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.
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Strong understanding of the North American market landscape and buyer personas.
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Experience and proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
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Excellent communication, project management, and organizational skills.
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Ability to travel up to 25% within North America.
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Experience in the SaaS or technology industry.
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Familiarity with account-based marketing (ABM) strategies.
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Data-driven mindset with a passion for testing and optimization.
Target base salary range for this job requisition is anticipated to be approximately $130,000- $145,000 annualized.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
MORE ABOUT SKILLSOFT:
Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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