Executive Producer, Brand Strategy & Creative

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

About the role

Great production makes ambitious ideas possible. We’re looking for an Executive Producer who brings creative ingenuity, production expertise, and a drive to explore what’s next.

As part of ServiceNow’s Brand Strategy & Creative team, you’ll lead integrated content production across digital, social, video, events, and stills. You’ll partner with creative leaders from the earliest conversations, assemble the right talent and partners, and guide work from first idea to final delivery.

You’ll also help shape the future of production at ServiceNow, combining exceptional craft with generative AI, emerging tools, and smarter ways of working. This is an opportunity to make distinctive work for a global technology brand while building the capabilities to keep raising our ambition.

What you’ll do

• Bring ambitious ideas to life. Lead production of video, social content, digital assets, event content, animation, and photography.
• Partner early in the creative process. Work with creative, strategy, product, and marketing leaders to shape production approaches, expand possibilities, and solve challenges from the outset.
• Build the right team for the work. Source and lead production partners, editors, animators, photographers, and other specialists, matching talent and resources to each project.
• Shape how we produce. Develop flexible approaches that combine live action, post-production, animation, VFX, and generative AI to deliver strong creative outcomes.
• Turn experimentation into capability. Evaluate emerging tools, pilot new approaches, and translate what works into repeatable practices.
• Own the production business. Manage budgets, bids, negotiations, scopes, schedules, and change orders with sound judgment and financial discipline.
• Make great work easier to deliver. Establish clear workflows for resourcing, reviews, approvals, asset management, and delivery across projects and markets.
• Lead with clarity. Advise creative and business leaders on production strategy, quality, cost, timing, resources, and risk. Keep teams moving through decisions.

Qualifications

What you bring

• Deep production experience. 10+ years of progressive experience, including executive or senior production leadership at an agency, studio, production company, or in-house team.
• An integrated content mindset. Experience leading complex projects across video, digital, social, and stills, with an understanding of how to plan content for multiple channels and audiences.
• Creative ambition and practical ingenuity. You understand what makes an idea compelling and find inventive ways to bring it to life within real budgets and timelines.
• An eye for talent. Strong relationships with creative and production partners, and the ability to find and assemble the right team for each assignment.
• Hands-on experience with AI. Practical familiarity with generative video, image, and audio tools, and a clear point of view on how they can improve the work and the production process.
• Strong production and business fundamentals. Fluency in live action, post-production, animation, and VFX pipelines, paired with expertise in budgeting, bidding, and vendor management.
• Confidence navigating complexity. Experience aligning stakeholders, managing shared resources, and balancing competing priorities in a matrixed organization.
• Resourcefulness and ownership. You seek out the people, assets, and answers needed to move work forward, and stay close to the details through delivery.
• Trusted leadership. You build strong relationships with creatives, partners, and executives, communicate clearly, and influence decisions across teams.

Nice to have

• Experience evolving an in-house production model, including how work is shared across internal teams, agencies, and production partners.
• Experience in enterprise technology or B2B brand marketing.
• Experience building repeatable production approaches across global teams and markets.

For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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