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Recom

Events and Partnership Marketing Manager

Posted 20 days ago
2-5 years experience
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AI Summary

The role involves planning and executing high-quality events, forums, and partner marketing programs to drive executive engagement and demand. You will collaborate with sales and marketing teams to manage budgets, coordinate pre-event outreach, and track program performance against revenue goals.


Role Description

Turn Recom-hosted forums, trade shows and partner marketing programs into high-quality executive engagement and qualified demand. Own event planning and execution, prepare sellers for targeted conversations and coordinate partner campaigns with commercial relationship owners. Reporting to the SVP Marketing, you will collaborate across the relevant marketing and commercial teams to deliver these priorities.


Key Responsibilities

  • Build the event calendar, budgets and project plans with marketing and sales; prioritize attendance against target accounts.
  • Execute hosted summits, forums and roundtables, including venues, vendors, invitations, materials and attendee experience.
  • Analyze exhibitor and attendee lists against target profiles and prepare account intelligence, floor plans and seller playbooks.
  • Coordinate prebooked meetings, seller schedules and follow-up responsibilities with Outbound and New Business teams.
  • Develop joint webinars, co-marketing and event activations with approved partners and relationship owners.
  • Track attendance, meetings, accepted opportunities and event costs with Revenue Operations; improve the program using results.


Minimum Qualifications

  • 3+ years in events, field marketing, project management or a comparable coordination-intensive role.
  • Demonstrated ability to manage multiple projects, vendors, budgets and deadlines.
  • Strong written communication for invitations, account briefs and sales-facing materials.
  • Ability to coordinate marketing, sales and external partners with clear follow-through.


Preferred Qualifications

  • Experience with executive events, trade shows or partner marketing.
  • Experience in ecommerce, premium brands or B2B services.
  • Experience preparing account research and pre-event outreach programs.
  • Knowledge of CRM campaign tracking and event-to-pipeline measurement.

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