Event and ABM Marketing Manager

Job Category

We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing. The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout.

Responsibilities

Event Strategy and Execution (15+ Annually)

• Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation.
• Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment.
• Ensure brand and product positioning is accurate and audience-appropriate at every event, including brand selection, messaging alignment with current go-to-market strategy, and validation of booth materials, signage, and collateral.
• Proactively analyze data to recommend which internal departments should staff each event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance.
• Define attendee selection criteria in partnership with Sales leadership, using Salesforce data and revenue performance to prioritize accounts and reps invited.
• Manage all event-related vendor relationships including booth fabrication, storage, shipping, and event sponsorship contacts.
• Deliver a written post-event recap within 10 business days of each show covering leads captured, meetings booked, opportunities created, spend versus budget, and a clear keep-or-cut recommendation.
• Maintain a rolling 12-month event calendar and present updates to leadership monthly.
• Build the operational processes that keep a high-volume event, ABM, and loyalty program running smoothly, including intake, vendor workflows, reporting templates, and approval paths.

Account-Based Marketing (ABM)

• Own Modernize's ABM strategy for enterprise accounts, including target account selection, campaign design, and execution.
• Run integrated campaigns (webinars, podcasts, etc.)
• Work with Product Marketing to identify the most effective messaging, value propositions, channels, and calls to action for priority personas and target accounts.
• Pilot new ABM initiatives in a focused form, measure results, and scale or pivot based on data. Track campaign ROI and recommend reallocation of spend based on what is working.

Enterprise Loyalty and Swag Programs

• Own loyalty, incentive, and swag programs end to end: idea generation, written proposal, execution, and post-program tracking. This includes sales rep contests, loan officer incentives, client gifting, and partner co-marketing initiatives.
• Translate ideas into executable proposals within two weeks of concept approval. Each proposal includes program design, target audience, budget, timeline, vendor plan, success metrics, and risk assessment.
• Build program economics that are profitable by design, with thresholds and rewards set on verified rep-level and account-level performance data (deals signed, revenue, funded loan rate).
• Own the swag program end to end: vendor selection, monthly inventory reviews with written reporting, pricing comparisons, and vendor consolidation recommendations.
• Measure each loyalty and swag program against pre-defined revenue, pipeline, or engagement targets. Report results and recommend renewal, iteration, or sunset.

Requirements

• Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated solo or lead ownership of an event program of at least 10 events per year.
• Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment.
• Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking. Must be able to point to specific programs the candidate built and ran.
• Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool). Able to independently pull, interpret, and act on rep-level and account-level data.
• Strong written communication and managing-up skills. Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing.
• Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations.
• Vendor and budget management experience, including negotiating pricing, managing contracts, and reconciling spend against budget.
• Demonstrated entrepreneurial mindset - oversees multiple concurrent projects with minimal supervision, anticipates risks, uses data to inform decisions, and delivers consistent, high-quality results.
• Able to travel up to 5% (a few times a year).