Engagement Strategist - Marketing Cloud Account Engagement (US, Canada, UK)

 Posted 4 months ago
     
5-10 years experience
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AI Summary

The Engagement Strategist acts as a proactive partner and primary advisor for clients' marketing automation strategies, translating business objectives into technical requirements. They build and configure solutions to automate lead flow and improve marketing ROI while collaborating with project teams and leading training sessions.

Remote Position – Any Location in the U.S., Canada, or U.K. with Great Wifi Works!

You are the bridge between a client’s vision and their marketing automation reality. As an Engagement Strategist -  Marketing Cloud Account Engagement (MCAE),  you aren’t just checking boxes; you’re the trusted advisor who translates business goals into smart MCAE/Pardot solutions. We lead the way in marketing innovation, and we need you to own the relationship and ensure our clients are getting the absolute most out of their automation investment.

What You Bring

  • 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar marketing automation space.
  • Proven success navigating and configuring Salesforce Marketing Cloud Account Engagement (Pardot) to solve real-world marketing and sales alignment problems.
  • Hands-on experience building, testing, and deploying solutions (Engagement Studio, automation rules, and grading/scoring) that meet complex client needs.
  • A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines.
  • The ability to break down "tech-speak" into digestible training and documentation for stakeholders and end-users.
  • Experience coordinating work with internal teams and contractors to deliver projects efficiently.

A Day-in-the-Life

  • Guide the client relationship by acting as a proactive partner and primary advisor for their marketing automation strategy and execution.
  • Translate client business objectives into technical requirements, ensuring every automated journey we build has a clear purpose.
  • Build and configure solutions within Account Engagement to automate lead flow, nurture prospects, and improve marketing ROI.
  • Collaborate as a core member of a project team to lead marketing automation deliverables, while supporting the project lead with execution, coordination, and client-facing activities.
  • Lead business process reviews to uncover marketing pain points and design the future state of a client’s automation environment.
  • Empower client teams by leading training sessions and creating documentation that makes complex marketing workflows feel simple.
  • Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency.

What Success Looks Like

  • Within 90 days, you have built deep rapport with your initial clients and are confidently managing their project deliverables and roadmaps.
  • By month 6, you have successfully delivered multiple projects on time, resulting in measurable improvements in client platform adoption.
  • Within your first year, you are recognized as an indispensable extension of the client’s team, driving retention and identifying new opportunities for their growth.

Our Culture

At Sercante, we value passion, self-motivation, and a collaborative spirit. Our ideal team member is curious, detail-oriented, and committed to continuous learning. They excel in remote environments, are proactive problem-solvers, and embody these key qualities:

  • Lifelong learner with a passion for diving deep into details.
  • Self-driven and thrives in dynamic, ambiguous situations.
  • Organized and deadline-oriented with a strong sense of ownership.
  • Effective delegator who empowers team members.
  • Resourceful and able to find solutions through research.
  • Curious and adaptable to new challenges and opportunities.
  • Embraces remote work and aligns with our core values.
  • Thoughtful communicator who clarifies client needs before proceeding.

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