EMEA & UK Sales Manager

Remote (UK Based) | Extensive UK & European Travel

£50k-£60k plus Bonus

Are you a commercially driven sales leader with a passion for fitness?

Do you love opening new markets, winning major commercial accounts and building high-performing distributor partnerships? If you're looking for an opportunity where you can genuinely influence the growth of an international fitness brand, this could be the perfect next step.

We're delighted to be recruiting on behalf of our client, a globally recognised fitness brand entering an exciting phase of growth across the UK and EMEA. They're looking for an ambitious EMEA & UK Sales Manager to take ownership of both direct commercial sales in the UK and distributor relationships across Europe, the Middle East and Africa.

This is a highly autonomous role where you'll work closely with the international leadership team, helping shape commercial strategy whilst driving significant revenue growth across multiple markets.

The Role

You'll be responsible for developing new commercial opportunities throughout the UK while supporting and growing an established distributor network across EMEA.

No two days will be the same. One week you could be securing a major commercial gym installation, the next you'll be supporting international partners, launching new products or representing the business at Europe's leading fitness exhibitions.

This is a fantastic opportunity for someone who enjoys combining strategic thinking with hands-on business development and relationship management.

Key Responsibilities

• Develop and grow commercial sales throughout the UK.

• Build relationships with health clubs, boutique studios, hotel groups, education providers and commercial fitness operators.

• Manage and support distributor partners across the EMEA region.

• Drive sales across equipment, education and digital solutions.

• Identify new market opportunities and expand distribution into new territories.

• Lead commercial tenders and major account opportunities.

• Collaborate with marketing, education and product teams to maximise regional performance.

• Provide accurate forecasting, pipeline management and market intelligence.

• Represent the business at industry events and trade exhibitions throughout Europe.

About You

You'll be an experienced commercial sales professional who thrives on building relationships and delivering results.

We're particularly interested in speaking with candidates who have:

• A proven track record in B2B sales within the fitness, wellness, sports or equipment sectors.

• Experience winning and developing major commercial accounts.

• Strong distributor, dealer or partner management experience.

• Experience working across international markets.

• Outstanding relationship-building and communication skills.

• A proactive, entrepreneurial approach with a genuine passion for growing a business.

• Experience using CRM systems and managing a structured sales pipeline.

• The flexibility to travel extensively throughout the UK and Europe.

What's in it for You?

• Join an internationally recognised fitness brand with exciting growth plans.

• A genuinely autonomous role with significant influence across the business.

• The opportunity to shape commercial strategy across the UK and EMEA.

• International travel and exposure to some of the biggest names in the fitness industry.

• Competitive basic salary.

• Performance-related bonus.

• Long-term career progression within a growing global business.

Interested?

If you're an ambitious commercial sales professional looking for an opportunity to make a real impact within the fitness industry, we'd love to hear from you.

Apply now or contact the team at Love Recruitment for a confidential discussion.

Love Recruitment are a specialist fitness and leisure recruitment agency, supporting some of the UK's leading health, fitness and wellbeing brands. We recruit across management, sales, operations and executive appointments throughout the UK and internationally.