Email & SMS Specialist

Opportunity

Email is Twin's existing digital acquisition channel, but it's currently under-performing a fixable problem: high-volume sends are landing in Gmail's Promotions tab, which has paused content testing until placement is resolved. SMS is the opposite situation — entirely net-new, zero SMS sent today, but built on the same Braze platform Email already runs on, so there's no new infrastructure to stand up, only a new channel to launch on infrastructure that already exists.

This role owns both channels end to end, reporting to the Associate Director of Acquisition Strategy & Channel Ops, who sets cross-channel priority and sequencing across Direct Mail, Email/SMS, and Search & Discovery. This is an execution and testing role, not a standalone-strategy role — the "what and when" across channels is orchestrated one level up; this role owns the "how well" on Email and SMS specifically.

Responsibilities 

Email Program Ownership

• Own email end to end: creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship.
• Resolve the Gmail Promotions inbox-placement issue currently capping email's reach and blocking content testing — the immediate, dated problem this role inherits on day one.

SMS Buildout (net-new)

• Build Twin's first SMS program from scratch on the existing Braze platform — greenfield channel, not greenfield infrastructure.
• Own SMS consent and TCPA compliance from day one, since this is a new regulated channel with its own legal requirements distinct from email.
• Instrumentation & Decision Logging
• Log every creative, cadence, and segment decision — what was considered, what was chosen, and why — the same discipline as every other Channel Ops role, so today's judgment becomes tomorrow's training data for the Acquisition Engine.
• Ensure every send is joinable to an individual lead record, not just reconcilable in aggregate.

Testing & Optimization

• Design and run email and SMS A/B tests with a stated hypothesis and success metric before launch.
• Build on the existing Motivation vs. Barrier messaging framework already validated in market, and extend it to SMS as that channel comes online.

Cross-Functional Partnership

• Reports to the Associate Director, Acquisition Strategy & Channel Ops, who orchestrates priority and sequencing across all channel specialists and partners with the Senior Marketing Analyst and Technical Lead on measurement and infrastructure — this role executes within that direction.
• Partner with Marketing on creative production and approval — this role tags and measures content; Marketing produces and approves it.

AI-Powered Execution

• Use AI tools such as Claude to draft creative variants and accelerate reporting.
• Other duties as assigned

Qualifications 

• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP
• Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics
• Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance)
• Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform
• Experience designing and reading A/B tests
• Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction — this role reports into an orchestration layer, not around it

Preferred

• Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM
• SQL literacy
• Experience partnering with a channel-orchestration manager or director rather than owning multi-channel strategy solo
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits  

The compensation range for this position is $90,000 - $115,000 annually. 

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation 
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan