Email Marketing Specialist & BHB Coach

About the Role

The Email Marketing Specialist & BHB Coach is a hybrid role that combines email marketing, copywriting, and social media execution for The Boutique Hub with specialized coaching for independent boutique owners inside of The Boutique Hub Black coaching program. This role is responsible for managing ActiveCampaign, developing strategic marketing copy, and supporting Instagram content while helping members strengthen their email marketing, messaging, customer communication, and social media strategy inside BHB. 

What You’ll Own

Email Marketing & ActiveCampaign

• Build, launch, test, and optimize email campaigns, automations, and nurture sequences in ActiveCampaign.
• Manage audience segments, tags, and lists to support targeted communication.
• Develop email marketing strategies that support launches, events, memberships, promotions, and other company initiatives.
• Monitor email performance and identify opportunities to improve engagement, clicks, and conversions.
• Test subject lines, messaging, calls to action, and campaign approaches.
• Maintain organized email marketing systems and documentation.
• Coordinate email campaigns with social media, advertising, and broader marketing initiatives.

Copywriting & Social Media

• Write and edit copy for emails, social media posts, advertisements, landing pages, and promotional campaigns.
• Maintain consistent brand voice while adapting messaging to different audiences and objectives.
• Develop and publish Instagram content, including captions, Stories, and promotional posts.
• Create messaging that supports customer engagement, lead generation, launches, and conversions.
• Coordinate social media messaging with email campaigns and other marketing initiatives.
• Review content performance and identify opportunities to improve engagement and communication.
• Stay current with email marketing, copywriting, and Instagram best practices.

Boutique Hub Coaching & Education

• Coach BHB members on ActiveCampaign, email marketing, copywriting, and Instagram strategy.
• Provide practical feedback on email campaigns, automations, marketing copy, and social media content.
• Help members build effective email and social media strategies that align with their brand and business goals.
• Participate in applicable BHB coaching opportunities, including daily Office Hours, weekly private coaching, and live group strategy sessions.
• Create actionable recommendations and implementation steps that members can realistically apply to their businesses.
• Help members strengthen their customer communication and connect email marketing with their broader marketing efforts.

Collaboration & Performance

• Manage marketing projects, priorities, and deadlines.
• Communicate progress and project needs with the marketing team.
• Review relevant email and social media performance and use insights to improve marketing decisions.
• Maintain organized campaign documentation and marketing systems.
• Identify opportunities to improve marketing workflows, messaging, and campaign effectiveness.

Qualifications & Role Expectations

• Experience with ActiveCampaign, email campaigns, automations, and audience segmentation.
• Strong copywriting and editing skills.
• Experience creating and managing Instagram content.
• Understanding of email marketing, customer communication, and social media strategy.
• Ability to review marketing performance and identify opportunities for improvement.
• Strong communication skills and the ability to explain marketing concepts to others.
• Organized, detail-oriented, and comfortable managing multiple priorities.
• Ability to work independently and collaboratively in a remote environment.
• A service-oriented mindset and commitment to The Boutique Hub’s core values.

Work Environment

• Remote work environment with reliable internet access and consistent team communication.
• Participation in team meetings, coaching sessions, and relevant company initiatives.
• Availability during key launches and major company events, including The Boutique Summit, as applicable.
• Occasional participation in in-person company events when required.

Our Core Values

• Be a Light: Lead with positivity, professionalism, and service.
• Be an Owner: Take initiative, follow through, and take pride in the quality and impact of your work.