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The Email Marketing Director is responsible for setting and advancing the organization-wide email marketing strategy to improve audience engagement and conversion. This role manages complex end-to-end email campaigns, establishes governance standards, and provides expert guidance to associates across the country.
About Junior Achievement USA®
Junior Achievement is education for what’s next. As a strategic partner working in collaboration with educators, employers, investors, leaders, and the communities they serve, we are dedicated to helping students achieve academically today and economically tomorrow. As a leader in experiential learning operating on a national scale with over a century of experience, we are driving toward lasting change. This means ensuring a generation of students has the transferable skills and competencies needed to navigate a rapidly changing world. By delivering career-connected learning, we are invested in accelerating economic mobility through education. By helping students become confident, capable, and connected today, we can ensure they have access to opportunity-filled futures tomorrow. Junior Achievement reaches more than 4.6 million students annually across nearly 100 U.S. markets, and is part of JA Worldwide, which serves over 19.9 million students in more than 100 countries. Learn more at www.ja.org.
Position Summary
The Email Marketing Director serves as the senior subject matter expert responsible for setting and advancing JA USA’s organization-wide email marketing strategy and strengthening email as an integrated audience engagement and conversion channel. This role leads the strategy, development, and continuous improvement of large-scale email initiatives, establishing scalable approaches to audience segmentation, personalization, lifecycle engagement, campaign planning and execution, measurement, and optimization.
Working independently and through cross-functional partnership and influence, the Email Marketing Director translates broader marketing and audience objectives into effective email strategies, standards, tools, and processes that improve campaign performance, audience relevance, and operational efficiency. The role establishes consistent practices for governance, data quality, brand alignment, compliance, testing, reporting, and measurement while leveraging automation, repeatable workflows, and performance insights to strengthen execution and inform future marketing priorities.
As an organization-wide resource and advisor, the Email Marketing Director partners with stakeholders to solve complex email marketing challenges, provide actionable recommendations, and build email marketing capability across the organization. The role also equips and supports JA associates across the country with the guidance, resources, and best practices needed to execute high-quality campaigns consistently and effectively.
Essential Functions
Email Marketing Strategy & Campaign Leadership
Audience Strategy, Measurement & Performance
Governance, Optimization & Innovation
Cross-Functional & Network Leadership
Required Qualifications
Desired Qualifications
Compensation
The base salary range for this position is $77,000 to $100,000 annually, with the exact salary depending on relevant experience, demonstrated impact, and alignment with the scope and responsibilities of the role.
Benefits
JA USA’s health care benefits provide coverage when needed—focusing on programs that support and encourage healthy living and your overall well-being. We offer medical, dental, vision, life insurance, long-term disability, holidays, paid time off, and 401(k).
Our Commitment
At JA USA, we believe that our success is directly tied to our ability to foster an environment where all individuals have access to opportunities and can thrive. We are deeply committed to creating a workplace where inclusion and belonging are not just principles but lived experiences. This commitment drives us to attract, develop, retain, and promote a workforce that mirrors the communities we serve, bringing together a wide range of perspectives, experiences, and talents.
We embrace the unique contributions that every JA USA employee brings to our mission and encourage individuals from all backgrounds to join our team. By welcoming various voices, we continue to expand our understanding of the world, and we actively seek to elevate representation of different individual experiences and the perspectives they shape.
We are dedicated to fostering an environment where everyone feels respected, valued, and heard—where people can be their authentic selves and know that they belong. This is how we build a workplace where every individual can succeed, and where we work together to create lasting impact for the young people and communities we serve.
Additional Information
JA USA does not provide sponsorship for employment visas for this position. All candidates must be legally authorized to work in the United States without the need for sponsorship, now or in the future. If this is a remote position, candidates must reside in and be authorized to work in the United States at the time of hire and throughout employment.
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