District Digital Performance Specialist

Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail.

What You’ll Do:

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

• Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

• Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

• Lead execution of divisional go-to-market strategies across key digital areas: 

  • Websites & digital advertising

  • Consumer marketing

  • Lead management

  • Service optimization

  • Social media & reputation management

  • Digital signage and more

What Makes You a Great Fit:

• Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.

• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

• Strong consulting and relationship-building skills—you know how to become a trusted advisor.

• Excellent communication and time management skills in a fast-paced environment.

• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

• Automotive or dealership experience.

• Familiarity with Salesforce and performance consulting processes.

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.