Director, Portfolio Strategy & Product Marketing

JOB TITLE: Director, Portfolio Strategy & Product Marketing 

REPORTS TO: Chief Product Officer

STATUS: Full time, Exempt 

LOCATION: Remote  

SALARY RANGE: $220,000/year based on experience & qualifications

EQUITY ELIGIBILITY: Eligible for company stock options as part of the overall compensation package, subject to plan terms.

BONUS ELIGIBILITY: Performance-based annual incentive

BENEFITS: Medical, dental, and vision insurance, optional FSA/HSA, 401k with 6% employer match, life and AD&D insurance, Employee Assistance Program, short & long term disability, tuition reimbursement, 21.67 days of paid time off + 10 holidays

About Tidal Vision:

We believe that sustainability should not require customers to compromise on price, convenience, or performance. Our mission is to create positive & systemic impact for the critical industries that sustain life. We value innovation and take pride in challenging the status-quo; we choose to view obstacles as opportunities. We value new ideas and encourage the team to apply creativity and invent new solutions to meet challenging demands. We foster open, direct communication, and a collaborative working environment through our unique approach to work culture. We value our employees and demonstrate that through our compensation and benefits programs and opportunities for growth and development.

About Tidal Grow AgriScience:

Tidal Grow AgriScience develops next-generation agricultural technologies designed to improve crop performance, nutrient efficiency, and grower profitability. By translating advanced chitosan science into practical, scalable products, we create innovative agricultural solutions that integrate seamlessly into modern farming operations to deliver higher yields with more efficient inputs.

About Tidal Vision’s Unique Work Culture:

Tidal Vision strives to build and invest in the highest performing and most innovative team. We put our people and customers above process, avoid company-wide rules as much as possible, and have the courage to take unusual approaches to advance our mission. With this approach, we believe we can create a more flexible, fun, stimulating, creative, collaborative, and innovative organization.

Our commitment to developing, practicing and promoting direct and open communication, responsibility and freedom, and leading with and seeking context is a responsibility for every role at Tidal Vision.

JOB SUMMARY:

The Director, Portfolio Strategy & Product Marketing leads the commercial strategy and market success of Tidal Grow AgriScience’s product portfolio. The role owns segmentation, targeting, positioning, pricing, channel strategy, label and claims strategy, launch planning, and lifecycle commercialization.

This role is a critical member of the Product organization, working alongside Product Management and R&D to shape and commercialize Tidal Grow AgriScience's product portfolio. As the portfolio's commercial leader, the Director drives market strategy, positioning, pricing, channel strategy, launch planning, and lifecycle commercialization to ensure products achieve successful market adoption and long-term growth.

ESSENTIAL JOB FUNCTIONS:

• Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets.
• Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy.
• Own the commercial direction of each product from development through launch and lifecycle management.
• Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance.
• Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products.
• Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities; Marketing owns creative development and execution.
• Build market, customer, competitive, pricing, and channel intelligence into portfolio plans, business cases, forecasts, and commercialization decisions.
• Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions.
• Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field.
• At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership.
• Commercial leadership experience across both crop nutrition/fertilizer and crop protection.
• Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products.
• Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements.
• Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies.
• Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases.
• Proven ability to lead cross-functional teams and drive decisions without direct authority.
• Executive-level communication, judgment, and presence.

PREFERRED QUALIFICATIONS:

• MBA or advanced degree in agribusiness, marketing, agricultural economics, agronomy, or a related field.
• Experience leading a multi-product portfolio within an established agricultural input company.
• Experience launching and scaling innovative or technically differentiated agricultural products.
• Experience across distributor, retailer, and direct-to-grower channels.
• Success operating in an entrepreneurial or rapidly scaling business.

Licensing & Special Requirements

Incumbent is subject to a criminal background check.

Tidal Vision provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.