Director of Sales, Lazarus Naturals Beverages
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AI Summary
Lead the wholesale ecosystem by developing comprehensive sales strategies, driving revenue growth, and expanding retail accounts. Manage a team of category managers and build strategic partnerships with brokers and distributors to scale the brand nationally.
Job Title: Director of Sales, Lazarus Naturals Beverages
Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers.
Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution.
This role will be remote. Origin Seattle WA / Portland OR
Reports To: VP Sales
Summary: As a key leader in the company, you will be responsible for the wholesale ecosystem including leading a team, building a comprehensive sales strategy, driving revenue growth and expanding revenue growth and accounts. This role requires travel as needed to maintain and build strong partnerships.
Job Duties
- Strategic ownership of wholesale/retail expansion for Lazarus Naturals including building long-term strategy, go to market plans for new products, strategic approach to market building, sales and operating budget to support revenue goals, and creating weekly, monthly and quarterly metrics and KPIs.
- Develop and execute sales plans, pricing and promotional programs with the goal of hitting revenue targets and kpis.
- Develop relationships and expand accounts with brokers, compare distributor expansion ROI to building an internal team and grow both as results indicate.
- In time build out a regional account team for the east and west coast to support the wholesale and retail expansion.
- Oversee the regional and national retail chains across grocery, big box, and natural health categories.
- Identify and bring on new accounts. Define ideal retail accounts and build business development strategy. Manage onboarding and client relationships for new and existing accounts.
- Build the strategy and organizational tools to support national retail accounts, broker relationships, and distribution partnerships for future category expansion.
- Attend trade shows and visit national chains to expand networks. Build travel and trade show budget and plan, identifying which shows to attend and how Lazarus Naturals should appear. Work with the brand team to build trade show assets.
- Manage and develop category managers and buyers to grow the Lazarus Naturals portfolio. Manage contract reviews and negotiations.
- Work closely with the Director of Marketing to ensure brand, merchandising and marketing are executed to brand standards and guidelines.
- Work with the creative team to develop content for retail POP and sales marketing needs.
- Report on sales data and KPIs on a weekly, monthly and quarterly basis. Responsible for accurate data tracking and reporting to the marketing and sales teams.
- Budget management, forecasting, profitability ownership for channel
- Distributor selection, negotiation, contract coordination (not negotiation), management
Requirements and Skills
- Proven expertise in Account Management, National Accounts, and wholesale management with non-Alc beverages
- Proven track record for scaling beverages in the non-alc space
- Strong experience in Sales Management and leading high-performing teams
- Demonstrated ability in Business Development and fostering strategic partnerships
- Excellent leadership, decision-making, and interpersonal skills
- Ability to develop and execute strategic initiatives for growth within a competitive marketplace
- Experience working within natural health products, supplements, or consumer packaged goods industry is a plus
- Bachelor’s degree in Business Administration, Marketing, or a related field; an advanced degree is a plus
- Willingness to travel as required to maintain and expand relationships
- Ability to work independently in a remote environment, with excellent organizational and time-management skills
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to walk; climb or balance and taste or smell. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 25 pounds, frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly exposed to moving mechanical parts. The employee is frequently exposed to wet and/or humid conditions, extreme heat and risk of electrical shock. The employee is occasionally exposed to high, precarious places; fumes or airborne particles; toxic or caustic chemicals; outside weather conditions and extreme cold. The noise level in the work environment is usually moderate.
At Etz Hayim Holdings, S.P.C. We are committed to operating in alignment with our values of being a socially, economically and environmentally responsible enterprise.
Democratizing access to CBD and THC
Normalizing Cannabis consumption in the United States
Making effective natural medicines that are accessible and affordable to everyone within a broken health care system
Building toward a fully circular and sustainable economy and supply chain
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