Director of Product Marketing
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AI Summary
Modern Health
Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.
Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.
More about our culture and what you can expect when you join the team:
- “It Takes a Village” culture. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all.
- We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
- We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth.
- We demonstrate empathy. We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
- We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right.
Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 Well-Being Trailblazer Award. To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—US based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.
We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!
Director of Product Marketing
Modern Health | Reports to VP, Product Marketing
About Modern Health
Modern Health is the leading global mental health solution serving enterprise clients and 2M+ members across 200+ countries and territories. Our Adaptive Care Model is our most important differentiator: a science-backed, whole-population, whole person approach that proactively supports the 80% of employees before they reach a breaking point, while delivering fast, high-quality care for those with acute needs. We don't just bolt on capabilities, we built a fundamentally different model, and we're looking for a marketer who can help bring this and other differentiators to life driving client acquisition and satisfaction.
The Role
Product Marketing at Modern Health is the connective tissue between Service Delivery (Product, Clinical, Care, Ops, Member Engagement) and Revenue (Sales, Client Success, Marketing). We are the source of truth for how Modern Health talks about its services and solutions externally: to employers, brokers, consultants, and members in a way that is clear, compelling, and consistent yet tailored to each of our unique clients needs. We're looking for a Director of Product Marketing who leads with a point of view. This is not a role for someone who reacts to the product roadmap. It's for someone who shapes the market narrative, brings conviction to positioning decisions, and ensures every asset, launch, and sales interaction tells a coherent, differentiated story that lines up with our market positioning.
Enablement does not report into this role but the quality of what this person builds will determine how effective every seller, CM, and partner is in the field through the strategy, rollout prowess, and materials created.
What You'll Own:
Point of View & Market Narrative
- Develop and defend Modern Health's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics.
- Translate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a crisp, ownable story that breaks through market noise.
- Partner with product leadership, clinical leadership, CCO, and executives to develop buyer-facing narratives that open doors in the market.
- Serve as an internal ambassador and steward of positioning consistency ensuring Sales, CS, Marketing, and PR all speak from the same foundation.
- Position us boldly in market centered around our differentiators
Positioning & Messaging
- Own the positioning brief development process across the full product and service portfolio.
- Lead structured messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences.
- Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing Modern Health's distinct adaptive care approach.
- Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes.
- Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring commercial models are communicated with clarity and conviction.
Rollout Excellence
- Lead GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and onboarded client lifecycle.
- Own the full launch lifecycle: Primer docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout.
- Categorize and scope launches by level of PMM involvement (Light / Medium / High), ensuring appropriate resourcing and sequencing.
- Coordinate with Product, Clinical, Ops, Legal/Compliance, and Revenue teams to align on timing, messaging approval, and stakeholder readiness before any launch goes live.
- Drive "What's New at Modern Health" communications and webinar-style rollout moments with GTM audiences.
Sales Assets (Non-Enablement)
- Own the creation and maintenance of sales-facing marketing assets: pitch decks, one-pagers, competitive battlecards, positioning cheat sheets, demo talk tracks, solution overviews, and RFP-ready content.
- Develop segment-specific and vertical-specific positioning assets that give Sales the tools to run differentiated, informed conversations.
- Build and maintain objection-handling frameworks grounded in actual win/loss and competitive intelligence.
- Partner with the Solutions Hub and GTM Asset Library strategy to ensure materials are current, accessible, and adopted.
BONUS: Solution Packaging & Architecture
- Lead positioning for Modern Health's solution tiers and packages
- Define how we talk about "what's in the box" across buyer personas articulating trade-offs, upgrade paths, and bundle value clearly.
- Collaborate cross-functionally with Product, Finance, and GTM Leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in market.
- Drive naming, framing, and GTM readiness for new service categories and solution expansions.
- Build strong working relationships with Product, Clinical, Sales, CM, and Communications as a respected strategic partner not just a service provider.
What We're Looking For / Requirements:
- 8+ years of product marketing experience, with at least 3 years in a leadership role.
- Proven track record owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits.
- 3+ years experience working in Health Tech, Health Care, or HR Benefits environments.
- A natural storyteller with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive clarity.
- Deep fluency in GTM launch processes you've run the full lifecycle multiple times and can coach the company through it.
- Experience developing sales-facing materials that actually get used and drive sales: battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs).
- Ability to distill complex clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance.
- Sharp competitive instincts you track the market, understand competitor positioning, and know how to use it.
- Collaborative, direct, and structured communicator who can align stakeholders across Product, Sales, Care, and Executive leadership.
- Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).
Why This Role, Why Now:
Mental health is a board-level priority for employers and the market is crowded with vendors making similar claims. Modern Health has a genuinely differentiated story: an Adaptive Care Model built for whole-population engagement, an elite global provider network, and an ROI record that holds up under scrutiny. What this moment requires is a marketer who can make that story impossible to ignore. If you've been waiting for a chance to build something real, this is it.
Benefits:
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
Equal Pay for Equal Work Act Information
Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.
- Zone 1: San Francisco Bay Area and New York City Metro
- Zone 2: All other California locations and Seattle, WA
- Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin,
TX, CT, IL, MA, NH, NJ, OR, RI, VT - Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.
Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.
Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.
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