Director, Messaging Management & Orchestration
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AI Summary
Department:
Status:
Benefits Eligible:
Hours Per Week:
Schedule Details/Additional Information:
Full time - remote - Mon - Friday - 9 - 5pm
Pay Range:
$75.40 - $120.65Major Responsibilities:
Strategy & Execution
Responsible for the CRM campaign development, targeting, brand integrity, design, copy, and call-to-action integration, data, execution, testing and tracking.
Leads the creation and execution of long-term messaging automation road map based on business requirements, consumer insights and business outcomes
Leads platform optimization strategy for messaging outreach performance including send, open and response performance, channel activation and outcomes
Establishes strategies for a test-and-learn and champion-challenger methodology to continually improve effectiveness of messaging capabilities
Oversee the strategy, implementation, and optimization of Salesforce Marketing Cloud for email and SMS campaigns
Directs, creates and manages campaigns and programs with measurable marketing strategies to improve engagement over the patient's lifetime cycle or journey experience.
Develops strategies that facilitate customer acquisition, conversion, cross-selling and retention through multiple consumer contact channels, while capitalizing on our consumer website, web forms and customer portals
Operational Excellence
Leads the analysis of key performance indicators to continually optimize marketing tactics, evaluating components of each campaign, including lists, offers, messaging, open rates, click through rates and conversions.
Ensures that all campaigns and programs are launched on time, on budget, and delivered with outstanding quality and accuracy
Ensure system integration across all messaging platforms and alignment with existing marketing technology stack; evaluates, select, and implement new messaging technologies and platforms to enhance efficiency and customer experience
Collaborates with brand, marketing, technology and IT to ensure strong cross-functional engagement and performance, including platform integration and enhancements
Team Leadership and Development
Lead and mentor a high-performing team that uncovers opportunities and designs solutions for the customer's data solutions, fostering collaboration, accountability, and innovation within the team.
Enable teams to operate effectively by removing barriers and facilitating decision-making
Foster a collaborative, performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.
Licensure, Registration, and/or Certification Required:
None Required.
Education Required:
Bachelor’s degree in business, marketing, communications, social sciences, or a related field.
Experience Required:
8+ years required, 5+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
5+ years of experience managing others required.
Has demonstrated knowledge and experience with marketing operations planning and execution
Knowledge, Skills & Abilities Required:
Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders
Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness
Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making
Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences
Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations
DISCLAIMER
All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.
Our Commitment to You:
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance
Benefits and more
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program
Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.
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