Director, Digital Fundraising
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AI Summary
Amnesty International USA (AIUSA) is the global organization's presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people's human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Amnesty International USA's elected Board members, staff, and members work together to lead the organization.
REQUIRED DOCUMENTS: Please submit a resume and cover letter.
Department: Development
Reports To: National Director, Digital Engagement
Number of Direct Reports: 2
FLSA Status: Exempt
Location: Throughout the U.S.
Remote/Hybrid: Remote
Category: Full-time
Position Type: Non-Union
Travel Required (%): up to 10%
Deadline to Apply: 9-10-26
Job Summary
The Development department is AIUSA’s primary driver of income generation and supports AIUSA’s mission and Amnesty International’s global human rights initiatives. The department’s goal is to ensure long-term financial sustainability by identifying new revenue streams, while also prioritizing retention, engagement, and upgrades of our existing supporter base through extraordinary donor experiences that inspire them to become life-long supporters.
The Director, Digital Fundraising (“Director”) is a strategic leader who will grow Amnesty’s digital fundraising program at a momentous time in the fight for human rights. The role will be responsible for overall supporter lifecycle strategy across email, SMS, web, and other owned digital channels.
The Director is skilled at developing and deepening supporter commitment to meet bold conversion, retention, and revenue goals in service of advancing human rights around the world. This person is asking questions like: How do we inspire people who care deeply about human rights to contribute financially? How do we build lifetime value and grow monthly and midlevel giving to sustain grassroots movements? How do we create and deliver supporter experiences online that inspire greater engagement and investment in our mission?
The position reports to the National Director of Digital Engagement, works in partnership with the Senior Digital Advertising Strategist, supervises the Digital Production Manager and Supporter Lifecycle Coordinator, and collaborates with teams across Development, Campaigns, Marketing and Communications, and Movement Building and Member Engagement to ensure Amnesty’s digital program is best leveraged to deepen supporter commitment and lifetime donor value.
This position handles confidential and sensitive matters and is not covered under the collective bargaining agreement.
Essential Responsibilities
Digital Fundraising Strategy
- Lead Amnesty USA’s digital fundraising strategy across email, SMS, and web by optimizing supporter engagement, donor conversion, retention, and lifetime value
- Develop annual revenue goals, forecasts, and growth plans focused on donor conversion, retention, recurring giving, reactivation, and upgrades
- Identify opportunities to increase fundraising performance through audience segmentation, personalization, A/B testing, and journey optimization
- Partner with Direct Mail, Major Gifts, Mid-Level Giving, Monthly Giving, and other fundraising teams to maximize donor value and cross-channel performance
Donor Lifecycle Strategy
- Design and optimize lifecycle programs and digital supporter journeys that increase the percentage of activists who become donors and donors who become recurring supporters
- Enhance communications through personalization strategies and digital experiences that strengthen supporter relationships and increase lifetime value
Digital Advocacy & Engagement
- Oversee digital advocacy campaigns and supporter engagement programs that advance organizational priorities while strengthening fundraising outcomes, including by reviewing and occasionally writing email, web, and SMS copy
- Ensure advocacy efforts are integrated into broader supporter lifecycle strategies, creating pathways from action-taking to deeper support
- Collaborate with Campaigns and Movement Building teams to maximize supporter engagement and conversion opportunities
Team Leadership
- Manage and contribute to the professional development of two staff members overseeing digital production and reporting
- Manage consultants and partner with teams across the organization to foster a culture of innovation, including with the Senior Digital Advertising Strategist
- Establish department-wide standards and systems to maximize supporter engagement, conversion, and lifetime value, embedding IDEA principles and innovative practices
- Other duties as assigned
Qualifications & Success Profile
To succeed in this role, candidates must bring both the technical expertise to execute the work and the interpersonal and behavioral competencies that align with AIUSA's mission-driven, collaborative culture.
Knowledge, Skills, Abilities
- Deep expertise in email, SMS, web, and lifecycle marketing strategies that drive donor conversion, retention, recurring giving, and long-term revenue growth
- Demonstrated success growing digital fundraising revenue in a nonprofit, political, membership, or subscription-based organization
- Experience using eCRM, SMS, web, and analytics platforms to drive measurable fundraising growth (Amnesty uses Engaging Networks, Mobile Commons, and Revolution Online)
- Experience setting strategic direction, managing resources, and ensuring effective execution of long-term objectives
- Excellent communicator with strong written, verbal, and presentation skills
- Excellent team, project and budget management skills
- Proven ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations
- Experience supporting the professional development of staff members, with a commitment to ensure equitable access and opportunities for underrepresented identities
Core competencies define how we work at AIUSA. The Director, Digital Fundraising is expected to model these behaviors consistently.
- Execution: Delivers results by planning, prioritizing, and managing resources to meet goals efficiently. Transforms strategic objectives into practical, measurable actions.
- Problem-Solving: Creates inclusive solutions by analyzing challenges from multiple perspectives. Applies critical thinking to develop innovative and practical approaches.
- Communication: Exchanges information clearly and effectively, adapting communication to diverse audiences. Ensures understanding through active, respectful dialogue.
- Collaboration: Builds effective teamwork by leveraging diverse strengths and fostering trust. Develops relationships internally and externally to achieve shared goals.
- Adaptability: Navigates change with flexibility, embracing new opportunities. Adjusts strategies, learns continuously, and supports others through transitions.
- Accountability: Owns actions and outcomes transparently. Follows through on commitments, acknowledges challenges, and acts with integrity.
Managerial Competencies define how we manage at AIUSA. The Director, Digital Fundraising position is expected to model these behaviors consistently.
- Development & Coaching: Empowers team members through tailored feedback, mentorship, and opportunities for growth, fostering individual and team potential.
- Values-Driven Leadership: Embeds organizational values into decisions, actions, and culture, modeling integrity, equity, and mission alignment to inspire and guide others.
Functional Competencies: These competencies reflect the technical practices required for this role (Data Analytics and Multi-Channel Fundraising).
- Develops comprehensive analysis approaches that reveal meaningful trends and opportunities. Creates interactive dashboards and data narratives that make complex information accessible. Translates findings into specific recommendations for program improvements. Designs evaluation frameworks to measure intervention effectiveness.
- Develops strategies that increase new donors, retain existing donors, and raise more per donor through integrated channels. Creates methods to test direct mail packages, emails, and monthly giving appeals to optimize donation conversion. Manages vendor relationships and analyzes results to improve both paper and online fundraising revenue generation.
Education and Experience
- BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience, and/or sufficient relevant work experience
- 3-5 years of direct people management preferred
- Experience managing high-volume digital fundraising programs generating seven-figure annual revenue preferred
- Experience in digital fundraising, advocacy, or campaign management, preferably in a nonprofit or mission-driven organization
- Demonstrative experience in successfully leading digital campaigns that drives revenue and engagement
- Proficiency with digital tools such as email marketing platforms (Engaging Networks is preferred), CMS (e.g., WordPress), and other CRM systems and analytics tools
Physical Requirements
- Prolonged periods of sitting and/or standing at a desk and working on a computer
Travel Requirements, Weeknight or Weekend Work
- Ability to occasionally travel required, e.g., staff retreats, regional office visits, annual AIUSA conference
APPLICATION INSTRUCTIONS/ ACCOMMODATIONS
Please visit our AIUSA Careers page and our Frequently-Asked-Questions (FAQ) section for additional information on our hiring process, benefits, and accommodations. If you are experiencing technical difficulties with your application submission, or if you require accommodations during the application process, please email talentacquisition@aiusa.org
AIUSA does not assist employees or applicants with obtaining or maintaining employment authorization or employment-based nonimmigrant status. This includes, but is not limited to, sponsorship, financial assistance, preparation of documentation for an application for a visa or nonimmigrant status, preparation of training plans, or any other form of support required to obtain work authorization. Candidates must already have authorization to work in the United States that does not currently or in the future require AIUSA’s intervention.
OUR EEO STATEMENT
Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.
We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.
OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA)
Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/about-us/idea/
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