Digital Search Specialist – PPC & SEO (South Africa-Based)

Role Purpose

Make our clients impossible to miss online by delivering SEO and PPC that climbs rankings, sharpens spend, and turns data into action.

Key Responsibilities:

Search Engine Optimisation (SEO)

• Deliver day-to-day SEO activity across multiple client websites.
  
• Implement technical SEO recommendations in collaboration with the web team.
  
• Carry out on-page optimisation, including metadata, internal linking and content improvements.
  
• Support content performance through keyword research, intent mapping and optimisation.
  
• Monitor rankings, traffic and engagement, identifying opportunities for improvement. Paid Search (PPC)
  
• Build, manage and optimise Google Ads campaigns in line with agreed objectives.
  
• Improve performance through ongoing testing of keywords, ads, audiences and landing pages.
  
• Monitor budgets, bids and performance to ensure efficient spend and strong return.
  
• Work closely with the pod to align paid activity with organic search and wider campaigns. AIO and GEO Delivery
  
• Apply AIO and GEO principles to SEO and content delivery to improve visibility in Al-generated search results.
  
• Support optimisation for generative search experiences, summaries and answer-driven discovery.
  
• Stay informed on changes in Al-influenced search and feed practical recommendations into delivery.
  
• Monitor performance using GA4, Google Search Console and advertising platforms.
  

Data, Reporting and Insight

• Track agreed KPls and flag issues or opportunities early. 
  

• • Provide clear, concise performance feedback to the pod and Pod Lead.
    
  • Use data to inform decisions and prioritise activity effectively. Pod Collaboration
    
  • Work as an embedded specialist within a pod alongside content, web and client services.
    
  • Deliver agreed actions on time and to a high standard.
    
  • Contribute search insight to pod discussions and planning.
    
  • Support continuous improvement in processes, documentation and ways of working.
    
  • Other duties as assigned.
    

Skills and Experience

Essential

• Proven hands-on experience delivering SEO and PPC.
  
• Strong working knowledge of Google Ads, GA4 and Google Search Console.
  
• Practical understanding of modern search behaviour and Al influenced results.
  
• Ability to manage multiple priorities across different client accounts.
  
• High attention to detail and pride in delivery quality. Desirable
  
• Agency experience with B2B/B2C clients.
  
• Experience working within a pod or cross-functional team.
  
• Familiarity with technical SEO concepts and website platforms.
  
• Understanding of CRO and landing page optimisation.
  

Personal Attributes

• Delivery-focused and accountable.
  
• Curious and proactive, with a desire to continuously improve.
  
• Comfortable working from defined strategies and processes.
  
• Calm, reliable and collaborative.
  
• Able to work closely with a variety of personality types and communicate effectively across the organistation.
  
• Commercially aware and outcome-driven.