Digital Marketing Specialist (Healthcare/Homecare Industry)

Growth Marketing & Lead Specialist (Virtual Assistant)

(note: this role is for Philippine-based candidates ONLY)

Type: Remote
Job Status: Part-time 20hrs to start but will eventually transition to Full-time
Start Date: September 2026
Pay: $6.50/hr to start

Company Summary:

At Helper Heroes, we’re on a mission to provide exceptional care and support to home care agencies in the U.S. We believe in true partnership where our virtual assistants act as an extension of the care team. Our goal is to ensure a compassionate, innovative, and efficient care experience for clients and families alike.

Job Summary:

We are seeking a high-energy, technically proficient Marketing Unicorn to lead our lead generation and brand awareness efforts. You will be responsible for the entire "Lead Lifecycle"—from managing Google and Meta Ads to making initial outreach calls and ensuring a "hot transfer" to our care coordination team. This role requires a rare blend of technical ad management and empathetic communication.

Responsibilities:

1. Digital Advertising & Traffic

• Google Ads (SEM): Manage local search campaigns, optimize negative keywords, and monitor "Cost Per Lead."
• Facebook/Meta Ads: Design and run lead-generation ads targeting "Sandwich Generation" caregivers (ages 45–65).
• Conversion Tracking: Ensure all leads from ads are tracked accurately via CRM and call-tracking software.

2. Social Media & Reputation

• Management: Schedule 3–5 educational posts per week (Facebook, Instagram, LinkedIn).
• Reputation Management: Proactively manage Google Business Profile reviews and respond to community inquiries.
• Community Growth: Join and engage in local "Caregiver Support" and "Senior Living" groups to establish brand authority.

3. Outreach & Lead Management

• B2B Prospecting: Research and call local referral sources (Hospitals, SNFs, Doctors' offices) to set up introductory meetings.
• Lead Nurture: Handle incoming inquiries via phone/web-chat. Provide an empathetic "first touch" and perform "Hot Transfers" for urgent cases, and schedule home assessment for final closing.
• Email Marketing: Manage monthly newsletters to our database of past clients and professional partners.

The "Unicorn" Skill Set (Requirements):

• Fluency in English: Exceptional verbal and written communication. You must be able to speak with doctors and stressed family members with equal professionalism.
• Ads Expertise: Proven track record in managing Google Ads and Facebook Ads Manager (specific experience in home care or healthcare is a massive plus).
• Tech Stack Proficiency: Experience with CRMs (e.g., GoHighLevel, HubSpot), CallRail, and Canva.
• Empathetic Sales Ability: You aren't "closing" a sale; you are helping a family in crisis. Your tone must reflect that.
• Analytical Mindset: You must be comfortable reporting on ROI, CAC (Cost to Acquire a Customer), and conversion rates weekly.
• Performance Metrics (KPIs)
• Your success will be measured by:
• 1 Lead Volume: Number of qualified inquiries per month.
• 2 CPL (Cost Per Lead): Keeping ad spend efficient within our target range.
• 3 Review Rating: Maintaining a 5 star rating on Google.
• 4 Appointment Rate: Percentage of leads converted into a home assessment.
  

Why You’ll Love Working with Us:

• Competitive Base Pay: We offer the highest base pay in the home care industry!
• Make a Difference: You’ll play a key role in ensuring that clients receive the best service.
• Fun & Supportive Team: We’re a tight-knit group that values collaboration, compassion, and a good laugh.
  

Ready to Be a Hero?

If you’re excited about the opportunity to join our team, where you’ll be appreciated, have a sense of purpose and inclusion and are willing to help us create a brighter, more compassionate care experience, we can’t wait to hear from you! Apply today and let’s make a difference together.