Digital Marketing Specialist B2B - (Paid Media, SEO, AI Visibility) - Remote (Mexico)

About Us: At Echelon Risk + Cyber, we defend the basic rights to security and privacy. We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs.

Our digital presence is a critical part of how we go to market. It is often the first impression of our brand, our expertise, and our standards.

We are hiring a Digital Marketing Specialist to help us elevate and expand that presence. This is not a maintenance role. We are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally.

This role requires someone who can operate 10 steps ahead, not just keep pace.

What You Will Do:

Website Support & Digital Experience:

• Upload and publish articles and digital content
• Continuously improve site structure, performance, and usability

Paid Media Execution:

• Launch, manage, and optimize campaigns across Google/Bing/Reddit/LinkedIn (Search/Display)
• Monitor performance, budget pacing, and results
• Audience research and segmentation (keyword and intent base / saved and matched audiences)
• Continuously test and improve campaign performance
• Identify opportunities to improve efficiency and ROI
• You are expected to own execution and optimization, not just assist

SEO (Strategy + Execution)

• Lead execution of SEO initiatives across technical, on-page, and content alignment
• Conduct keyword research and implement optimizations
• Improve rankings, traffic, and site performance
• Continuously refine and adapt SEO strategy based on performance
• You should be able to clearly articulate what is working, what is not, and why

AI Visibility & Digital Evolution:

• Ensure content and website are optimized for AI-driven search and discovery
• Identify opportunities to improve visibility across evolving AI platforms using SEMrush AI Tool
• Execute on initiatives that enhance how we show up in modern search environments
• Report on performance, insights, and opportunities
• We expect you to think about how digital presence is changing and adapt ahead of it

Digital Content Ownership:

• Own publishing and management of digital content across the website
• Own repurposing strategy, analyze long-form assets and unfold them into LinkedIn native posts, plan quarterly calendar, coordinate designer and social media interns for publishing
• Ensure alignment between content, campaigns, and distribution

Event & Campaign Support (Cross-functional):

• Partner with Marketing Operations on:
• Event and webinar landing pages (embedded contact forms, and email automations)
• Campaign execution and alignment
• Ensure all digital assets are accurate, live, and functioning properly

Reporting & Performance Insight:

• Track and analyze performance across:
• Google Analytics
• SEMrush
• Google Search Console
• Looker Studio
• Deliver monthly and quarterly reporting
• Identify trends, gaps, and opportunities
• Translate data into clear, actionable insights
• You should be able to communicate performance clearly to both marketing and leadership

Required Experience:

• 3–4 years of hands-on digital marketing experience
• Proven experience executing and optimizing paid media campaigns (Google + LinkedIn)
• Strong experience in SEO (technical, on-page, and performance tracking)
• Experience with Google Analytics, SEMrush SEO + AI Tool, and Looker Studio
• Experience supporting a B2B environment
• Ability to manage multiple priorities simultaneously
• Strong English communication (B2+/C1/C2 Level) written and verbal.
• Authorized to work in Mexico without visa sponsorship.

Why Echelon?

We are committed to creating an inclusive environment for our team with unquestioned integrity. If you have a special need that requires accommodation, please let your recruiter know. One of our core values is "People with Personality," and we want to allow you the space to bring your full self to work.

We Currently Offer The Following Benefits:

• Access to private medical insurance through MetLife
• Life insurance policy via MetLife
• 30-day Christmas bonus and a monthly technology stipend
• Contribution of 8% of the employee's salary to a savings fund
• Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to.
• Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability
• Support for individual development through certifications, continued learning, conferences, and more

We value a diverse workforce and a culture of inclusivity and belonging. All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Echelon Risk + Cyber is an Equal Opportunity Employer.