Digital Marketing Specialist

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

This is an opportunity for a strategic, performance-minded digital marketer to help shape how State Farm drives growth through lead generation in support of digital channel acquisition. In this role, you’ll support strategy, execution, and optimization for lead-focused programs including click leads, telematics qualified leads, and B2B2C partnerships that generate high-value acquisition opportunities. You’ll help connect prospective customers to the digital quoting experience and improve how lead sources contribute to quote starts, quote completions, and new business growth.

We’re looking for someone who combines strong digital marketing and lead generation expertise with analytical thinking, curiosity, and a test-and-learn mindset. The ideal candidate understands how to evaluate lead quality, optimize toward downstream conversion outcomes, and identify opportunities to improve performance across the insurance customer acquisition journey.

What You’ll Do

• Support strategy, execution, and optimization across key lead generation programs, including click leads, telematics qualified leads, and B2B2C partnership channels.
• Monitor campaign and partner performance with a strong focus on lead volume, lead quality, conversion efficiency, and business impact.
• Partner with internal stakeholders and external vendors to build and execute performance-driven lead generation plans aligned to acquisition goals.
• Support targeting, tagging, tracking, and data integration efforts to ensure lead generation programs are measurable, optimized, and scalable.
• Build and maintain relationships with lead generation vendors, aggregators, and B2B2C partners to support performance and uncover new acquisition opportunities.
• Identify ways to improve lead flow, operational processes, and the effectiveness of lead generation investments.

Required Qualifications

• Experience in digital marketing, lead generation, campaign planning, activation, and optimization.
• Experience working with external lead vendors, aggregators, publishers, affiliate partners, or B2B2C partnership models.
• Experience using customer, audience, and performance insights to improve marketing outcomes.
• Strong written and verbal communication skills, including presentation skills.
• Ability to manage multiple priorities and work effectively in a collaborative, fast-paced environment.
• Curiosity, initiative, and enthusiasm for testing new lead sources, technologies, and partnership opportunities.

Preferred Qualifications

• Bachelor’s degree preferred
• Experience supporting or managing lead generation programs, including click-based lead models, qualified lead sources, and/or partnership-driven acquisition channels is preferred.
• Familiarity with the role of digital marketing in driving new growth for a large corporation and franchises is preferred.

Items of Note

• May require travel via commercial transportation or motor vehicles
• May work irregular hours, including weekends/holidays
• Responsible for the handling and maintenance of confidential and highly sensitive information
• Involvement in company approved educational programs as applicable for continued development

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $80,600 - $100,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $88,660 - $110,000
Application deadline is expected to close on 6/26/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $100,750 - $125,000
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.