Digital Advertising Specialist - 26072002

 Posted 6 hours ago
     
 $2000 - $2800 per month
  
2-5 years experience
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AI Summary

The specialist will build, launch, and optimize digital advertising campaigns across various platforms to achieve client KPIs. They are also responsible for tracking validation, performance reporting, and collaborating with creative teams to deliver assets.

Our client is one of the fastest-growing full-service advertising agencies in South Texas, they are partner with clients across 48 U.S. states and Canada, delivering measurable results through strategic digital advertising.

We're looking for a Digital Advertising Specialist who loves building, optimizing, and improving digital campaigns. If you already have agency experience and want to deepen your expertise across multiple advertising platforms while working alongside experienced marketers, this role offers an exceptional opportunity to grow into a Senior Digital Advertising Specialist or Digital Campaign Manager.

What You'll Do

You'll work closely with our Digital Campaign Manager to execute and optimize campaigns for a diverse portfolio of clients. This is a hands-on execution role where you'll own campaign implementation, monitor performance, solve problems, and continuously improve results.

Campaign Execution & Optimization
  • Build and launch advertising campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, AudioGo, and other digital platforms.

  • Monitor, optimize, and adjust live campaigns to improve performance and achieve client KPIs.

  • Set up and validate tracking using pixels, conversion events, site tags, and cross-platform analytics.

  • Build and optimize campaign assets inside HighLevel, including landing pages, forms, automations, and platform integrations.

  • Work with Simpli.fi representatives to manage insertion orders, campaign assets, pacing, recommendations, and optimizations.

  • Coordinate with developers to implement website improvements or make minor website updates when needed.

Reporting & Performance Analysis
  • Ensure reporting dashboards are accurate and connected to all required marketing channels.

  • Prepare monthly, quarterly, and ad-hoc campaign reports.

  • Analyze campaign performance, identify trends, and proactively recommend optimization opportunities.

  • Support strategic audits with accurate reporting and campaign insights.

Project Management & Collaboration
  • Manage campaign build-outs and deadlines in Asana.

  • Coordinate with designers and copywriters to ensure creative assets are delivered on schedule.

  • Participate in internal meetings and client calls, confidently discussing campaign performance and next steps.

  • Collaborate with multiple internal teams to keep projects moving efficiently.

Required Experience
  • 2+ years of hands-on experience managing paid digital advertising campaigns.

  • Previous agency experience managing multiple clients simultaneously.

  • Experience launching, optimizing, pacing, and troubleshooting campaigns.

  • Strong understanding of campaign reporting, analytics, and performance optimization.

  • Experience working with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, or similar platforms.

  • Experience managing creative assets or collaborating closely with creative teams.

  • Familiarity with CRM and marketing automation platforms (HighLevel is a strong plus).

  • Experience with Simpli.fi is a bonus but not required—we'll train you.

You're a Great Fit If You...
  • Enjoy working with data and finding ways to improve campaign performance.

  • Have exceptional attention to detail and catch small issues before they become big problems.

  • Can manage multiple deadlines in a fast-paced agency environment.

  • Take ownership of your work and proactively solve problems.

  • Communicate clearly in English, both in writing and during meetings.

  • Enjoy collaborating while also working independently in a remote environment.

Working Hours
  • Fully Remote

  • Monday-Friday

  • 8:00 AM-5:00 PM Central Time (Texas)

  • Reliable high-speed internet and a personal computer are required.

Enjoy a fully remote work environment with flexible PTO and a healthy work-life balance.

Competitive salary based on experience and expertise.

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