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AI Summary

The coordinator will manage digital advertising operations, including account setup, budget updates, and routine audits for Google Ads and Meta Ads. They are also responsible for maintaining accurate reporting dashboards and supporting the performance marketing team with administrative tasks.

Digital Advertising Operations Coordinator

Position Type: Part-Time Contract
Work Arrangement: Fully Remote
Hours: Approximately 20 hours per week
Schedule: Flexible

Position Overview

We are seeking a highly organized and detail-oriented Digital Advertising Operations Coordinator to support a Performance Marketing team.

This role is ideal for someone who is comfortable navigating digital advertising platforms such as Google Ads and Meta Ads Manager, enjoys process-driven work, and takes pride in keeping advertising accounts, reporting, and operational tasks organized and on schedule.

The successful candidate will support multiple client accounts in a fast-paced environment where priorities may change throughout the day. Strong attention to detail, organization, communication, and the ability to manage multiple requests independently are essential.

Key Responsibilities

Google Ads & Meta Ads Operations

  • Create and assist with the setup of new Google Ads accounts during client onboarding.
  • Set up conversion actions and payment profiles.
  • Perform routine Google Ads account audits.
  • Complete call tracking audits and tagging activities.
  • Update campaign budgets across Google Ads and Meta Ads Manager.
  • Capture screenshots and campaign information for internal stakeholders.
  • Assist with recurring advertising account maintenance and operational tasks.

Reporting & Analytics

  • Build and maintain digital advertising reports.
  • Audit reports and ensure information is accurate and up to date.
  • Populate weekly reporting spreadsheets.
  • Maintain and update dashboards.
  • Verify reporting accuracy and identify discrepancies.
  • Assist with recurring reporting and data-related operational tasks.

Administrative & Operational Support

  • Monitor and respond to internal requests through project management and communication platforms.
  • Prioritize incoming operational requests based on urgency and importance.
  • Support the Performance Marketing team with recurring administrative tasks.
  • Assist leadership with weekly operational requirements.
  • Help maintain organized workflows, documentation, and schedules.
  • Follow established processes and contribute to continuous improvement.

Required Software & Platform Experience

Candidates should be comfortable working with multiple web-based platforms.

Required:

  • Google Ads
  • Meta Ads Manager
  • Asana or similar project management tools
  • Google Sheets
  • Microsoft Excel
  • Slack or similar communication platforms
  • Call tracking platforms such as CallRail

Preferred:

  • Agency Analytics or similar reporting platforms
  • Looker Studio

Training may be provided on preferred platforms.

Required Qualifications

  • Hands-on familiarity with navigating Google Ads and Meta Ads Manager.
  • Strong organizational and time management skills.
  • Exceptional attention to detail and accuracy.
  • Ability to prioritize and manage multiple requests simultaneously.
  • Comfortable learning new software, tools, and internal processes.
  • Strong written communication skills.
  • Ability to work independently in a remote environment.
  • Reliable and dependable with the ability to meet deadlines.

Preferred Qualifications

  • Previous experience working in a digital marketing or advertising agency.
  • Experience supporting performance marketing or digital advertising teams.
  • Experience with reporting and dashboard platforms.
  • Experience working in a fast-paced, multi-client environment.
  • Familiarity with advertising account setup and routine account maintenance.

What Success Looks Like

Within the first 30 days, the successful candidate should be able to independently:

  • Navigate Google Ads and Meta Ads Manager confidently.
  • Complete routine budget and account maintenance updates.
  • Process and prioritize requests received through project management and communication platforms.
  • Perform basic call tracking audits and tagging activities.
  • Build and update advertising reports.
  • Accurately maintain weekly reporting dashboards and spreadsheets.
  • Assist with Google Ads account setup during onboarding.
  • Complete recurring operational and administrative tasks with minimal supervision.

Key Attributes for Success

The ideal candidate is:

  • Highly organized and detail-oriented.
  • Dependable and accountable.
  • Curious and eager to learn.
  • Process-driven and systematic.
  • Adaptable to changing priorities.
  • Comfortable managing multiple tasks simultaneously.
  • Proactive in communicating progress and raising questions.
  • Committed to accuracy and high-quality work.
  • Comfortable working independently in a remote environment.

Scope of the Role

This is an advertising operations and coordination role, rather than a campaign strategy or creative role.

The position does not primarily involve:

  • Google Ads campaign strategy.
  • Campaign optimization.
  • Media planning.
  • Client presentations.
  • Performance analysis.
  • Ad copywriting.
  • Creative development.

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