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Wheel the World

Demand & Performance Marketing Manager

Posted 4 days ago
2-5 years experience
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AI Summary

You will own the end-to-end performance marketing strategy across Meta, Google, and YouTube to drive B2B and B2C demand. Additionally, you will analyze funnel data to optimize site conversion and manage lead generation campaigns.

📍 Remote, Chile or Argentina

Wheel the World is the global standard for verified accessibility in travel. We verify destinations and properties on site, we publish the proof where travelers search, and a community of more than 250,000 people validates it by traveling.

We are looking for the person who will own demand, B2B and B2C: the campaigns that generate it, the data that explains it, and the site conversion that captures it.

🎯 What you will answer for

  • The volume of qualified demand we generate every month, B2B and B2C, and what it costs

  • The return on the media investment: CPM, cost per result, and what each channel actually delivers for what we put into it

  • The inbound demand that feeds our B2B pipeline

🛠️ What you will do

  • Run our performance channels end to end, across Meta, Google and YouTube: structure, budget, audiences, creative briefing and weekly optimization

  • Run the lead capture campaigns inside our clients' accounts

  • Generate B2B demand for the destinations and properties we work with, alongside the content team

  • Read GA4 and Search Console to diagnose the funnel and interpret it, not just report it

  • Raise conversion on wheeltheworld.com, for leads and for bookings

  • Run email and the newsletter alongside the content team

✅ What we are looking for

  • Real command of performance and of how digital channels work, with budget you have managed and a cost per result you have answered for

  • The ability to read data and reach a conclusion that can be executed

  • Writing and reading English: we work with clients in the United States and the team's reporting is in English

  • Proactivity: this role owns a number from day one

  • A genuine interest in technology and in AI applied to the work

⭐ Nice to have

  • Measurement implementation, GTM, and events

  • Understanding of CRM and email marketing

  • Fluent spoken English

💡 Benefits

Besides all the benefits of working in an Impact Company with an enthusiastic and international team, you'll have the chance to contribute to a meaningful project, empowering people with disabilities to explore the world without limits.

  • 💰 Market compensation with equity incentive

  • 🌎 Flexible, remote work schedule

  • 🏖️ 20 days of time off

  • ✨ 5 personal days (do whatever you need or want, but don't take it as vacation)

  • ✈️ Travel opportunities to work with the rest of the team, and learn about our product, customer, or audience

  • 📚 Access to several learning opportunities to help you grow

  • 🎂 Birthday day off

  • 💻 Computer provided by WTW

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