The Customer Success Manager will lead client onboarding, execute ASO strategies, and manage ongoing growth initiatives for mobile applications. They are responsible for maintaining client relationships, reviewing AI-generated reports, and optimizing store metadata to improve organic visibility and conversion rates.
This is a remote position.
We are looking for a proactive, analytical, and client-focused Customer Success Manager to support mobile app developers with App Store Optimization (ASO) and mobile growth.
The role combines client management, hands-on ASO execution, growth strategy, and AI-powered quality assurance. You will own the client relationship after the sales process, guide clients through onboarding, execute ASO initiatives, review AI-generated recommendations, and continuously improve growth strategies based on performance data.
Your Duties
- Lead client onboarding calls and guide clients through connecting Apple App Store Connect and Google Play Console.
- Maintain regular communication with clients through Slack and recurring strategy calls.
- Develop and implement ASO strategies for iOS and Android applications.
- Optimize app titles, subtitles, keyword banks, descriptions, and other store metadata.
- Conduct keyword research and identify opportunities to increase organic app visibility.
- Develop localization strategies for international markets.
- Create hypotheses and coordinate A/B testing for app icons, screenshots, and preview videos.
- Monitor app performance and identify opportunities to improve conversion rates and organic growth.
- Manage recurring ASO and growth tasks and prioritize high-impact opportunities.
- Review and improve AI-generated audits, reports, summaries, and recommendations before sharing them with clients.
- Identify errors, missing opportunities, and strategic gaps in AI-generated outputs.
- Provide structured feedback to help improve AI-powered tools and recommendations.
- Prepare initial audits and establish an actionable growth roadmap within agreed timelines.
- Host recurring client calls to present results, review ongoing activities, and define next priorities.
- Maintain accurate tracking spreadsheets and client documentation.
- Coordinate internal updates and document client communications and meeting outcomes.
Requirements
- 2+ years of hands-on experience in App Store Optimization (ASO).
- Experience working with both Apple App Store and Google Play Store.
- Strong knowledge of keyword research, keyword modeling, and metadata optimization.
- Experience with mobile app growth and conversion rate optimization (CRO).
- Understanding of app performance metrics and the ability to identify practical growth opportunities.
- Experience with ASO localization and international app growth is a plus.
- Experience with creative A/B testing for app icons, screenshots, or preview videos is a plus.
- Fluent English with strong written and spoken communication skills.
- Comfortable conducting client onboarding calls, presentations, and recurring strategy meetings.
- Strong analytical, pragmatic, and detail-oriented approach.
- Ability to prioritize low-risk, high-impact growth opportunities.
- Strong client-focused and ownership-driven mindset.
- Ability to work independently while coordinating with internal teams.
- Comfortable working with AI-powered tools and reviewing AI-generated recommendations.